2. 外语
  3. Bimbo Bimbo perhaps is the most popular local brand in bakery in Mexico. Every day, its products including sliced bread. cak

Bimbo Bimbo perhaps is the most popular local brand in bakery in Mexico. Every day, its products including sliced bread. cak

admin2012-01-22  59
问题                         Bimbo
    Bimbo perhaps is the most popular local brand in bakery in Mexico. Every day, its products including sliced bread. cakes, and snacks are delivered nationwide by trucks. Executives at the Mexico City company estimate that its army of deliverymen makes the equivalent of dozens of trips around the earth each day.
    But Bimbo’s reach extends well beyond Mexico’s borders. On Jan. 22nd, it plunked down $610 million for the Western U. S. division of Canada’s George Weston Ltd. The deal gives Bimbo five bakeries and the rights to the Oroweat, Entenmann’s, Thomas’ English Muffins, and Boboli brands everywhere except in Canada and east of the Mississippi River. The share of Bimbo’s sales that comes from the U.S. will rise to 30% from 17% "This is a perfect fit for us." says Grupo Bimbo Chief Financial officer Guillermo Quiroz. It also builds on a $1.1 billion 12-year international expansion drive that has taken Bimbo into 16 countries from Chile to the Czech Republic, elevating it to the rank of No.3 baker worldwide.  (8)  
    With a virtual monopoly at home.  Bimbo has little choice but to look abroad for new avenues of growth. Yet even admirers of this Mexican blue chip wonder whether it has what it takes to succeed north of the Rio Grande. With the notable exception of cement maker Cemex, few Mexican companies have managed to turn a profit in the ultracompetitive U. S.
    Vitro tried to crack the American glass-container market with its purchase of Anchor Hocking in 1989, but it threw in the towel seven years later. Grupo Carso, a leading conglomerate. is struggling to turn around troubled computer retailer CompUSA Inc., which it bought in 2000.  (9)  Mrs. Baird’s Bakeries, the Texas-based operation it acquired in 1998 for $300 million, is still in the red, and its collection of bakeries in California are just starting to break even. "The company doesn’t have a good track record of enhancing shareholder value through overseas acquisitions." says Deutsche Banc Alex. Brown Inc. food analyst Joaquín López-Dóriga. Indeed, while overall sales have climbed as a result of such purchases,  profit margins are being squeezed.
    So why aren’t Bimbo’s shareholders howling?  (10)  Bimbo spent $500 million last year on a share-buyback programme that left just 15% of shares actively traded. The company, which is controlled and run by the Servitje family,  didn’t even have an investor-relations department until Quiroz came on board three years ago after a career in Mexico’s airline and banking businesses. Quiroz says Chief Executive Daniel Servitje Montull is committed to making Bimbo a more open company, paving the way for a possible New York Stock Exchange listing within two or three years.
    Bimbo’s executives claim they’ve learned their lessons from past acquisitions.  (11)  They’ve also hired consulting firm Bain & Co. to convert the George Weston operation to the Bimbo way of doing business in just 100 days. That’s in stark contrast with the slow pace of integration of Mrs. Baird’s, where management dragged its feet in introducing Bimbo’s manufacturing and purchasing schemes.
    With the Weston deal, Bimbo now boasts a roster of well-known American brands and a ready-built distribution network. Entenmann’s, for example, is No.1 in its market segment nationwide,  but it still has plenty of room to grow in the western half of the country, where it is not as well-known.  (12)  "The Hispanic market is definitely an opportunity,  and they’re in a better position to exploit it today than before," says López-Dóriga. But can Bimbo peddle Entenmann’s cookies as well as its jelly-filled Gansitos sweets? U. S.  shoppers are about to find out.
    A．Bimbo has had a spotty record with its prior U. S. investments, too.
    B．Bimbo had an estimated profit of $188 million in 2001 on sales of $3.8 billion.
    C．This means that Bimbo cannot accomplish its takeover.
    D．They’re spending $50 million on a companywide information-management system from Oracle Corp.
    E．It also gives the company access to a market estimated at 120 million consumers, 20% of whom are Hispanic, allowing the company to expand the reach of its existing bread and tortilla manufacturing facilities in Texas and California.
    F．Because there aren’t that many of them.
选项
答案E
解析 由前一句内容可判断出，所缺句子应与公司拓宽市场有关。前句指出公司仍有发展空间，后句引用分析家的评论，说明公司正面临有利时机来开拓西班牙市场。而E项意为：这也给了公司机会可以进入大约有12亿消费者的市场，他们中有20%是西班牙人，这使得公司得以把现有的面包和玉米粉圆饼(墨西哥人作为主食的一种食品)的生产设施拓展到德克萨斯和加利福尼亚。符合文意要求。其中E句中的give the company access to为信息关键点，承接了前一句。
转载请注明原文地址:https://kaotiyun.com/show/D9oO777K
本试题收录于： BEC中级阅读题库BEC商务英语分类
0

BEC中级阅读

BEC商务英语

相关试题推荐
随机试题
最新回复(0)