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  3. Next month Britons will have yet more smartphones to choose from, when devices from Wiko, a two-year-old French company, go on s

Next month Britons will have yet more smartphones to choose from, when devices from Wiko, a two-year-old French company, go on s

admin2015-03-20  36
问题     Next month Britons will have yet more smartphones to choose from, when devices from Wiko, a two-year-old French company, go on sale. Wiko hopes that its phones, which in France start at around 70 Euros, will be as popular across Britain as at home. In 2013 nearly 7% of French first-time smartphone-buyers chose a Wiko. In early 2014 the firm claims to have been the second-biggest vendor in France.
    Wiko is not alone. In both rich countries and poor ones, cheaper smartphone brands are making inroads. Demand for costly phones, mainly in developed economies, is slowing, but that for less expensive devices is booming. People who will buy their first smartphones today perhaps care less about the brand and more about price than the richer, keener types of a few years ago. They are likely to pay less for a nice new smartphone than they did for their shabby old phone, because the cost of making smartphones has decreased.
    The declining cost of making phones means that buyers are getting more for their money. Two years ago the median price of a smartphone was $325. Last year it was $250. This year it may be $200. The cheapest phones will become cheaper still.
    All this is great for smartphone-buyers everywhere. It is less good news for the market leaders, Apple and Samsung—the only vendors making much money. Apple may evade being influenced by its operating system and apparently exceptional brand, although it has lately been selling cheaper iPhones. Samsung, which dominates the market for phones running on Google’s Android operating system, may be more vulnerable.
    Granted, Samsung makes cheaper devices as well as dearer ones, and it can afford some slimming of its margins. But its problem, Mr. Jeronimo, a researcher from Internet Data Center, says, is that it carries lots of costs, in research and development and in marketing, that cheaper rivals do not.
    Samsung is doubtless wise to this. Hence its attempt to push beyond the smartphone, into smart watches and wristbands, connected domestic appliances and the business market. The weather of Mobile-phone brands is variable: ask Ericsson, HTC, Motorola and Nokia—the previous successful brands. Samsung has spent buckets of gold building its name. It will not want to be replaced by the Wikos of the world.
What can we infer from the last paragraph?
选项 A、HTC, Motorola and Nokia have made a great success in cheaper smartphones.
B、Samsung will take measures to meet the challenge from cheaper brands.
C、Samsung has mainly turned to smart watches and wristbands.
D、Cheaper smartphones will soon lose the present successful market.
答案B
解析 根据题干关键词定位到最后一段。根据Samsung has spent buckets of gold building its name．It will not want to be replaced by the Wikos of the world可推断，Samsung不会坐以待毙，必将采取措施予以反击，故B项为正确答案。A项为现在完成时，意为“HTC、摩托罗拉和诺基亚在廉价智能手机方面取得了巨大成功”，说的是目前的状况，与原文中previous矛盾。C项“Samsung已主要转向了智能手表和智能手环”与Hence its attempt to…smart watches and wristbands不符。D项“廉价智能手机将很快失去目前成功的市场”与文章主题矛盾。
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