首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
With increasing prosperity, Western European youth is having a fling that is creating distinctive consumer and cultural patterns
With increasing prosperity, Western European youth is having a fling that is creating distinctive consumer and cultural patterns
admin
2014-01-07
64
问题
With increasing prosperity, Western European youth is having a fling that is creating distinctive consumer and cultural patterns.
The result has been the increasing emergence in Europe of that phenomenon well known in America as the "youth market". This is a market in which enterprising businesses cater to the demands of teenagers and older youths in all their rock mania and pop-art forms.
In Western Europe, the youth market may appropriately be said to be in its infancy. In some countries such as Britain, West Germany and France, it is more advanced than in others. Some manifestations of the market, chiefly sociological, have been recorded, but it is only just beginning to be the subject of organized consumer research and promotion.
Characteristics of evolving European youth market indicate dissimilarities as well as similarities to the American youth market.
The similarities:
The market’s basis is essentially the same—more spending power and freedom to use it in the hands of teenagers and older youth. Young consumers also make up an increasingly high proportion of the population.
As in the United States, youthful tastes in Europe extend over a similar range of products—records and record players, transistor radios, leather jackets and "way-out", extravagantly styled clothing, cosmetics and soft drinks. Generally it now is difficult to tell in which direction trans-Atlantic teenage influences are flowing.
Also, a pattern of conformity dominates Europe youth as in this country, though in Britain the object is to wear clothes that "make the wearer stand out," but also make him "in," such as tight trousers and precisely tailored jackets.
Worship and emulation of "idols" in the entertainment field, especially the "pop" singers and other performers is pervasive. There’s also the same exuberance and unpredictability in sudden fad switches. In Paris, buyers of stores catering to the youth market carefully watch what dress is being worn by a popular television teenage singer to be ready for a sudden demand for copies. In Stockholm other followers of teenage fads call the youth market "attractive but irrational."
The most obvious differences between the youth market in Europe and that in the United States is in size. In terms of volume and variety sales, the market in Europe is only a shadow of its American counterpart, but it is a growing shadow.
The European youth market and the American one are similar in
选项
A、the youth’s spending power.
B、the youth’s influences on the market.
C、the proportion of the youth population.
D、the kinds of products that interest the youth.
答案
D
解析
第7段首句的a similar range of products表明欧洲和美国的年轻人都喜欢同一类商品,因此D为本题答案。文中第6段首句提到主要的市场基础是一样的:即年青人手中更大的购买力和自由,但并没有得出双方有相似的购买力,故A排除。其余两项原文也没有对比两方的异同。
转载请注明原文地址:https://kaotiyun.com/show/DCFK777K
0
专业英语四级
相关试题推荐
InwhatrespectistheUnitedStatesveryfortunate?
InAmerica,thetraditionaltimeforgraduationsis______.
Whatistheexpectedannualgrowthrateofthesevenleadingindustrializedeconomiesinthesecondhalfoftheyear?
Accordingtosomeeducators,thegoalofteachingistohelpstudentslearnwhat______toknowtoliveawell-adjustedandsucces
Mostworthwhilecareersrequiresomekindofspecializedtraining.Ideally,therefore,thechoiceofa(n)【C1】______shouldbema
Mostworthwhilecareersrequiresomekindofspecializedtraining.Ideally,therefore,thechoiceofa(n)【C1】______shouldbema
AlthoughAsiancountriesaregenerallymore______insocialcustomsthanWesterncountries,therehavebeenseveralnotableexam
Accordingtothepassage,whatisappliedinteachingtoday?
Theprocessbymeansofwhichhumanbeingscanarbitrarilymakecertainthingsstandforotherthingsmaybecalledthesymbolic
Womenwhohavediabetesarealmostfourtimesmorelikelytohaveababywithabirthdefect,researchreveals.Oneoutof1
随机试题
企业以因特网为核心,利用计算机处理信息,进行市场环境分析、营销情报检索等,开展电子商务活动,实现营销目标进行的长远谋划被称为()
A.ThankyouforcomingalongB.I’mreadyC.Iwaslookingforapart-timejobD.WhenwillI
在我国,根据交易席位经营的证券种类,它们可以分为()
集体合同订立后,应当报送劳动行政部门,劳动行政部门自收到集体合同文本之日起15日内审查同意,集体合同生效。()
教师职业道德主要由于教师职业理想、教师职业责任、教师职业态度、教师职业纪律、教师职业技能、教师职业良心、教师职业作风和()构成。
花盆:花卉:观赏
早期智人
下列选项中,()不能作为项目团队管理的依据。
西湖三面环山,湖区内有大量的寺庙、古塔(pagoda)、园林和人造岛,它是中国园林设计师的重要灵感来源。
由于社会的发展和生活的压力,现在越来越多的年轻人很少回家探望父母。
最新回复
(
0
)