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  3. High street shops use a variety of means to attract shoppers, such as striking window displays, huge red "Sale" signs and specia

High street shops use a variety of means to attract shoppers, such as striking window displays, huge red "Sale" signs and specia

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问题     High street shops use a variety of means to attract shoppers, such as striking window displays, huge red "Sale" signs and special promotions.
    Online retailers also【C1】______ similar techniques to tempt people to their websites and to make a(n)【C2】______. "In the Internet【C3】______ years, online retailers competed on price,【C4】______ today you just pay the【C5】______ price online as offline. Any difference is【C6】______ by the delivery charge, says Gavin George, a partner at Itim Group, a consultancy.
    Today’s online retailers are using e-mail marketing,【C7】______ technology, smart search engines and multimedia【C8】______ an effort to increase traffic and sales.
    Some online retailers are using【C9】______ e-mail services to encourage customers to visit their sites. The travel and leisure retailer Lastminute.com, for example, sends more than 2 million e-mails to【C10】______ every week. The content of the e-mail is【C11】______ to fit the recipient’s age, lifestyle and other【C12】______.
    Carl Lyons, head of marketing at Lastminute.com UK, says: "E-mail is a different medium with its own culture,【C13】______ you have to know how to use it properly if it’s going to be【C14】______. What you’re trying to do is to【C15】______ lookers into bookers."
    My Points is an【C16】______ scheme for online shoppers, which gives them points for reading e-mails, visiting sites and making purchases. The acquired points can be【C17】______ for a variety of goods and services. In the US, there are more than 10 million My Points【C18】______ users. The service is【C19】______ to join and subscribers complete an online【C20】______ that produces 400 data points about them.
【C14】
选项 A、impressive
B、effective
C、emphatic
D、extensive
答案B
解析 语义逻辑题。effective表示“有效的，具有预期效果的”，和上文的useit properly相对应，故B正确。impressive“给人深刻印象的，感人的”；emphatic“着重的，断然的”；extensive表示“广阔的，广泛的”。
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