首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
THE DEVELOPMENT OF MANSHEE 1. The speaker had a problem finding ______ for his computer. 2. Initially, the speaker bought from
THE DEVELOPMENT OF MANSHEE 1. The speaker had a problem finding ______ for his computer. 2. Initially, the speaker bought from
admin
2010-01-31
17
问题
THE DEVELOPMENT OF MANSHEE
1. The speaker had a problem finding ______ for his computer.
2. Initially, the speaker bought from ______ businesses.
3. Four years after its launch, Manshee’s ______ was £6 m.
4. The company grew rapidly without having ______
5. The main factor in the company’s decisions was the current month’s ______
6. ______ fell as a result of competition.
7. Manshee’s consultants work mostly with ______ .
8. The consultants made Manshee’s directors put their future ______ in order of priority.
9. The directors first focused on ______ and financial goals.
10. What the speaker feels was particularly valuable was the ______ of the consultants’ advice.
11. Manshee classifies its customers on the basis of their ______
12. The most successful division is the one working with the ______ sector.
Man: Good morning, ladies and gentlemen. I’m honoured to have this opportunity to talk to you.
Eight years ago, I bought my first computer, but I soon discovered that where I lived, it was difficult to find accessories for that particular make. That made me realise that other people must have the same problem.
Then I found that foreign magazines contained plenty of advertisements of mail order companies, so I started buying spare parts and things that way and selling them on to my friends at a small profit. That was how my company, Manshee, was born.
Four years later, Manshee was making a profit and had reached a turnover of six million pounds. We had four directors - myself and three of my friends - plus a staff of seventeen. The culture was young and the working environment didn’t have any structure. The company just grew and grew with its own momentum, and everything we did seemed to strike lucky. If we needed to buy some equipment or redecorate the sales office, we decided yes or no in isolation, only taking the short term - usually the cash flow for that month - into account.
However, the market became increasingly cut throat, and that led to falling margins. We realised, rather unwillingly, that the time had come to structure our future, but we didn’t really have much idea how to set about it. So we went to a firm of consultants who specialise in helping small businesses, and it proved a turning point. They insisted that we four directors sit down and rank our investments in order of importance for the coming years. It seems obvious now, but we’d never realised the value of doing it before.
Initially, we set out strategic and financial targets for the next three years, and now we’re pleased with just how many of those objectives we’ve met.
The value of bringing in outside expertise was that it gave us objectivity. It’s so easy to take things for granted, and to go on in the same mindset. Using consultants meant we received invaluable advice on our business priorities.
Planning has allowed us to make notable improvements. For instance, by segmenting our customer base, we realised that we could put our customers, currently in excess of a thousand, into four distinct groups, according to their buying behaviour. That made us realise we could increase sales if we allocated different people to deal with each group. So we set up four specialist divisions, and the most successful one has increased its sales by over twenty per cent, and that’s the division involved with the training sector.
We’re signing off the next plan for growth. People are sometimes concerned that planning leads to rigidity, but we certainly don’t find that it stops us from being as flexible as we need to be. Thank you.
选项
答案
MAIL(-)ORDER
解析
转载请注明原文地址:https://kaotiyun.com/show/DPOd777K
本试题收录于:
BEC高级听力题库BEC商务英语分类
0
BEC高级听力
BEC商务英语
相关试题推荐
Wheredoesthisconversationtakeplace?
Whatisthepurposeofthemeeting?
Whenistheflushingscheduledtobecompleted?
Whatdoesthespeakerhopethelistenerswilldo?
WhyhasWilliamcalledNicole?
A、 B、 C、 AThenI’llcallbackanothertime.SinceMr.Williamsisn’tintheofficenow,thespeakerdecides
Theinterlocutorasksyouquestionsonanumberofwork-relatedandnonwork-relatedsubjects.(Thecandidatechoosesonetopic
Theinterlocutorasksyouquestionsonanumberofwork-relatedandnonwork-relatedsubjects.(Thecandidatechoosesonetop
FlextimeYourcompanyisplanningtoadoptflextime.Youhavebeenaskedtosubmitideasonit.Discussanddecidetog
随机试题
Lifeexpectancyisrisinginmuchoftheworld.Butdoctorsareseeinganothertrendthatisdisturbing.Somepeoplearechoosin
简述“5W1H”的内容。
企业兼并动机的效率理论的分支包括()
A、属于Ⅰ型超敏反应疾病B、属于Ⅱ型超敏反应疾病C、属于Ⅲ型超敏反应疾病D、属于Ⅳ型超敏反应疾病E、不属于超敏反应疾病药物过敏性粒细胞减少症
某男,40岁,干咳1周,右胸痛3天,胸痛呈持续性,咳嗽,呼吸时加重,无放射痛。查体T37.8℃,160/90mmHg,该患者胸痛最可能的原因是()
《合同法》规定,当事人订立合同后分立的,除债权人和债务人另有约定的以外,()。
税制结构的一个重要内容是税种结构,按课税对象可以把税种分为( )。
依次填入下列各句横线处的词语,恰当的一组是:①陈老师说,这部著作虽语言直白,但内容______,中学生现在还难以理解。②睡前适量的运动可以分散注意力,使紧张的精神______下来,有利于睡眠。③昨晚,湖北武当山突发大火,有着千年历史
Severalexpertshavebeencalledinto______planforboating,tennis,refreshmentsandchildren’sgameintheprojectedtownpar
Extract1Astylishdiningroomwithcreamwallsandcurtainsandblackcarpetasperfectfoiltoaneclecticarrayoffurni
最新回复
(
0
)