首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Most people would probably agree that many individual consumer adverts function on the level of the daydream. By picturing quite
Most people would probably agree that many individual consumer adverts function on the level of the daydream. By picturing quite
admin
2011-01-04
47
问题
Most people would probably agree that many individual consumer adverts function on the level of the daydream. By picturing quite unusually happy and glamorous people whose success in either career or sexual terms, or both, is obvious, adverts construct an imaginary world in which the reader is able to make come true those desires which remain unsatisfied in his or her everyday life.
An advert for a science fiction magazine is unusually explicit about this. In addition to the primary use value of the magazine, the reader is promised access to a wonderful universe through the product-access to other mysterious and tantalizing worlds and epochs, the realms of the imagination. When studying advertising, it is therefore unreasonable to expect readers to decipher adverts as factual statements about reality. Most adverts are just too meager in informative content and too rich in emotional suggestive detail to be read literally. If people read them literally, they would soon be forced to realize their error when the glamorous promises held out by the adverts didn’t materialize.
The average consumer is not surprised that his purchase of the commodity does not redeem the promise of the advertisement, for this is what he is used to in life: The individual’s pursuit of happiness and success is usually in vain. But the fantasy is his to keep; in his dream world he enjoys a "future endlessly deferred" .
The Estivalia advert company is quite explicit about the fact that advertising shows us not reality, but a fantasy; it does so by openly admitting the daydream but in a way which insists on the existence of a bridge linking daydream to reality—Estivalia, which is "for daydream believers", those who refuse to give up trying to make the hazy ideal of natural beauty and harmony come true.
If adverts function on the daydream level, it clearly becomes inadequate to merely condemn advertising for channeling readers’ attention and desires towards unrealistic, paradisiacal (天堂似的) nowhere land. Advertising certainly does that, but in order for people to find it relevant, the Utopia(乌托邦)visualized in adverts must be linked to our surrounding reality by a causal connection.
What is this passage mainly concerned with?
选项
A、Many adverts can be read literally.
B、Everyone has a daydream.
C、Many adverts function on the level of the daydream.
D、Many adverts are deceitful because they can not make their promises.
答案
C
解析
通读全文可知本文的中心思想在本文的第一句话中。其讲到:很多广告的功能都在于引起消费者的白日梦。因此本题的正确答案为C。
转载请注明原文地址:https://kaotiyun.com/show/DgHO777K
0
在职攻硕英语联考
相关试题推荐
(浙江大学2010年试题)ThecharacterofEuropeaneducationdemandsthatthestudentdevelop【C1】______andsocialindividuality.TheAm
(浙江大学2010年试题)ThecharacterofEuropeaneducationdemandsthatthestudentdevelop【C1】______andsocialindividuality.TheAm
(北京大学2013年试题)Ironically,theintellectualtoolscurrentlybeingusedbythepoliticalrighttosuchharmfuleffectoriginate
(北京大学2013年试题)Ironically,theintellectualtoolscurrentlybeingusedbythepoliticalrighttosuchharmfuleffectoriginate
(中国矿业大学2007年试题)TheIndiansrisesoonasitislight,thechildrenrundowntotherivertoswim,thewomangotothecreek
Thecurrent______withexamresultsisactuallyharmingchildren’seducation.(中国科学院2013年3月试题)
Appliedresearch,______tosolvespecificpracticalproblems,hasanimmediateattractivenessbecausetheresultscanbeseenand
Theworldisfacingthe______ofwatershortagescausedbypopulationgrowth,unevensuppliesofwater,pollution,andotherfact
Dinnerwillbeready______,butwestillhavetimeforadrink.
Humanfacialexpressionsdifferfromthoseofanimalsinthedegreetowhichtheycanbe______controlledandmodified.
随机试题
_________适用于跨国公司或规模巨大的跨地区公司。
电子现金
下列有关体内氨的去路中,不正确的是
右心衰竭的患者常因为组织液生成过多而致下肢水肿,其主要原因是
黏膜下脓肿形成后,可转化为下列哪种疾病()
“各住户的曰照具有均好性,且便于规划道路与管同、方便施工”,此种住宅组团布局方式是()。
依据《生产安全事故报告和调查处理条例》的规定,造成死亡8人和直接经济损失6千万元的事故是()。
基金数据的保存,应逐日备份并异地妥善存放,对系统运行数据中涉及基金投资人信息和交易记录的备份在不可修改的介质上至少保存()年。
出版物发行间接渠道的不足之处主要表现为()等。
如果加载一个窗体,最先触发的事件是()。
最新回复
(
0
)