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Thrifty shoppers do not have to look far to find a bargain. Offers abound in the cut-throat world of British supermarkets. Recei

admin2016-03-21  76
问题     Thrifty shoppers do not have to look far to find a bargain. Offers abound in the cut-throat world of British supermarkets. Received wisdom suggests that people trying to save money on their groceries should shop around to get the best prices. But research presented on April 9th at the Royal Economic Society suggests that those who do so end up paying more.
    Kun Tian, a researcher at Cardiff Business School, and Ji Yan of Durham University, the paper’s authors, argue that people who buy all their groceries at just one big supermarket pay less than those who purchase equivalent goods at a mixture of several supermarkets. Data from Kantar World panel, a market-research firm, show similar trends. Unlike Mr. Tian’s study, these cover total purchases rather than comparing equivalent baskets of goods. They show that people who bought groceries in just one store during the 12 weeks to September 2013 spent ￡631. Those who went to ten different places, by contrast, forked out ￡1,249.
    Many of those high-spending shoppers probably had money to burn. But bargain hunters who visit lots of shops are exposed to more products, and thus more likely to buy things they had not planned to, argues Phil Dorsett, an analyst at Kantar. Mr. Tian reckons that irregular shoppers suffer from missing out on savings offered to more loyal customers, especially those earned after spending a lot in a particular store. Shoppers who frequent an abundance of different outlets also tend to be older, says Mr. Tian. They are less likely than people with young families to take advantage of deals that require them to buy goods in bulk.
    Those who buy their groceries in fewer stores—and so spend less—are also more likely to do their shopping online. And on the Internet they are more likely to buy products from supermarkets’ cheaper own-label ranges, says Edward Garner, also of Kantar. Supermarkets do not always stock such ranges in their small convenience outlets: people shopping in a hurry may as well be encouraged to buy more expensive varieties. In big stores, low-cost lines may be placed well above or below a shopper’s line of sight. Search a supermarket’s online store, however, and they pop up just as attractively as more expensive brands. That provides much less scope for shelf deception.
According to Paragraph 3, what is NOT true for bargain hunters?
选项 A、They are more likely to be impulsive customers.
B、They are more likely to become a member of a store.
C、They may be less likely to buy goods in large quantities.
D、They may miss some discounts offered to regular customers.
答案B
解析 根据题干定位到第三段。选项[A]对应该段第二句：But bargain hunters who visitlots of shops are exposed to more products，and thus more likely to buy things they had notplanned to…大意为“寻找便宜货的人更可能购买计划之外的东西”，即该项“他们更可能成为冲动消费者”是对的。选项[B]和[C]都对应最后一句：They are less likely than peoplewith young families to take advantage of deals that require them to buy goods in bulk．其中they指代shoppers who frequent an abundance of different outlets=irregular shoppers=bargain hunt—ers。该句指出“他们更不可能利用消费协议(deals一词指会员卡之类的东西)大量购买商品。”故[B]项“他们更可能成为商店会员”是错误的；而[C]项“他们更不可能大量购买商品”是正确的。而[D]项“他们可能错过只为常客提供的折扣”与原文irregular shopperssuffer from missing out on savings offered to more loyal customers一句相符，故正确。综上，本题与原文不符的选项为[B]。
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