首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Come September, the campuses of America will be swarming not just with returning undergraduates, but also with employers set on
Come September, the campuses of America will be swarming not just with returning undergraduates, but also with employers set on
admin
2010-05-25
65
问题
Come September, the campuses of America will be swarming not just with returning undergraduates, but also with employers set on signing up the most able 10% of them. "We are seeing a far more competitive market for talent," says Steve Canale, a recruitment manager at General Electric (GE). Students who recently could have expected two or three offers in their final year are now getting as many as five. To gain a competitive edge, firms are arriving ever earlier on campus with their recruitment caravans. They also start to look at (and select) summer interns more as potential full-time empl6yees than as mere seasonal extra hands: 60% of GE’s graduate recruits in America this year, for instance, will come from its crop of more than 2,000 interns. Many interns will have employment contracts in their pockets before they even return for their final year of study.
Firms are working harder to polish their image in the eyes of undergraduates. Some have staff who do little but tour campuses throughout the year, keeping the firm’s name in front of both faculty and students, and promoting their "employer brand". GE focuses on 38 universities where it actively promotes itself as an employer. Pricewaterhousecoopers (PWC), an accounting firm, targets 200 universalities and gives a partner responsibility for each. PWC says that each of its partners spends up to 200 hours a year" building relationships on campus".
That particular investment seems to have paid off. Each year Universum, an employer-branding consultant, asks some 30,000 American students to name their ideal employer. In this year’s survey, published recently, PWC came second (up from 4th in 2004), topped only by BWM. Yet the German carmaker, which knocked Microsoft off the top spot, steers clear of campuses, relying for its popularity, says Universum, on the "coolness" of its products.
Students, it seems, are heavily influenced in their choice of ideal employer by their perception of that employer’s products and services. Soaring up this year’s list were Apple Computer (from 41st to 13th) and the Federal Bureau of Investment (from 138th to 10th). The success of Apple’s cool iPod has had a powerful effect in the firm’s ability to recruit top undergraduates. Likewise, the positive portrayal of the FBI in some recent films and TV shows has allegedly helped with recruitment.
The accounting firms say that the fall of Enron and Arthur Andersen has done their recruitment no harm: instead, they claim, it has made students realize that accounting is not mere number crunching, but also involves moral judgments. The "Big Four" accounting firms are all among this year’s top 15 ideal employers.
Undergraduates now do much of their research into future employments online. There seems to be a close correlation between their choice of ideal employer and their choice of most impressive website--where PWC, Microsoft and Ernst & Young win gold, silver and bronze respectively.
Even so, some famous firms think they still appreciate the personal touch, and are sending their most senior executives to campuses to meet students and to give speeches. "The top attracts top," says, Claudia Tattanelli, boss of Universum in America. Jeffrey Immelt, GE’s chief executive, is a keen on-campus speaker and has visited six leading universities in the past year. In the process, he may have shaken hands with one of his successors.
What does the clause "The top attracts top," possibly mean in Line 2 in the last paragraph?
选项
A、Beautiful things always can give each other nice impression.
B、The executives in top ranks have great influence on the able persons or talents.
C、Only the famous firms can employ the students in the prestigious universities.
D、The executives can see eye to eye with the president of the famous school.
答案
B
解析
推理判断题。文章最后一段指出,各个著名企业上层人士纷纷到各著名高校作报告,宣传企业,树立形象。高层人土对学校的拔尖优秀人才本身就有说服力。选项A 只是阐发了一下表面现象,并非解释问题的实质所指;选项C 是干扰项,但是不严密,过于绝对,另外企业高层想吸引的也只是优秀人才。选项D 不正确,因为这里一方是著名企业的上层,一方指的是高校的优秀毕业生,而不是校方的校长,所以排除。
转载请注明原文地址:https://kaotiyun.com/show/Dl2K777K
0
专业英语四级
相关试题推荐
TheeconomyintheLatinAmericanandCaribbeanregiongrewby________lastyear.
Theking’sdaughterthreatenedtodrinkthe______chemicalifherefusedherrequest.
WhatdoAmericanparentsusuallydowhentheirchildinjurieshimself?
Foxesandfarmershavenevergotonwell.Thesesmalldog-likeanimalshavelongbeenaccusedofkillingfarmanimals.Theyare
Foxesandfarmershavenevergotonwell.Thesesmalldog-likeanimalshavelongbeenaccusedofkillingfarmanimals.Theyare
AndrewCarnegieBorninScotland,in1835,AndrewCarnegieenteredtheworldinpoverty.Carnegie’sfathercametoAmerica
Theenergygained-fromthesuncanthenbeusedduringthenighttoenablethenecessarychemicalreactionsto______inhisbod
DivorceInarbitration,thedivorcecaseispresentedtoaneutralpartycalledanarbitratorwho,likeajudge,hasthepo
Dr.Johnson______thepatientofthesafetyoftheoperations.
Nowitisratherdifficultforusto______oflivingwithoutcarsandtelephones.
随机试题
_________是指用户的潜在需求()
轻轻的我走了,正如我轻轻的来;我轻轻的招手,作别西天的云彩。悄悄的我走了,正如我悄悄的来;我挥一挥衣袖,不带走一片云彩。首节末句是“作别西天的云彩”,尾节末句是“不带走一片云彩”,两句在情感、心境上有何不同?
急性心力衰竭伴快速房颤的病人首先应当考虑哪种治疗
(2006年)图8-19(a)所示电路中,R1=500Ω,R2=500Ω,L=1H,电路激励u1如图8—19(b)所示,如果用三要素法求解电压u0,t≥0,则()。
一次雷达可用于()。
关于施工承包合同通用条款规定的优先顺序,表述错误的是()。
2011年3月10日公民甲在P商业银行申办了一张在银行核定的信用额度内先消费、后还款的信用卡。当月,甲在特约单位乙商场用该信用卡消费1万元。要求:根据上述资料,分析回答下列问题。下列情形中,甲可以办理销户的有()。
当事人对仲裁协议的效力有异议的,可以请求仲裁委员会作出决定或者请求人民法院作出裁定。一方请求仲裁委员会作出决定,另一方请求人民法院作出裁定的,由人民法院裁定。()
Makinggoodchoicesaboutyourownhealthrequiresreasonableevaluation.Akeyfirststepinbetteringyourevaluationability
Singapore(新加坡)isthenameofanislandonthesouthofMalaya.Itisalsothenameofthecityonthesouthsideofthisislan
最新回复
(
0
)