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  3. People have a short attention span. So in order to capture the viewers’ attention, television must provide constant stimulation

People have a short attention span. So in order to capture the viewers’ attention, television must provide constant stimulation

admin2014-01-13  37
问题 People have a short attention span. So in order to capture the viewers’ attention, television must provide constant stimulation through variety, novelty, action and movement. The result of doing so is that news is too brief and results in inefficient communication. Many news programs are like "machine-gunning with scraps and fight coherence of mind. The appeal to the short attention will decivilize as well. To avoid complexity means to give up thinking. The "functionally illiterates" among adult Americans are continually increasing. They even do not know how to answer the want ad. Or understand the instructions on a medicine bottle. At least television should be responsible for part of it.
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答案人们的注意力跨度很短，因此，为抓住观众的注意力，电视必须通过多样化、新奇性和动作不断地提供刺激。这样做的结果是，新闻过于简短，不能提供有效的交流；很多新闻节目就像“机关枪发射碎片”，破坏了思维的连贯性。这种迎合注意力跨度短的做法，还会降低文化水平。避免了复杂性，也就牺牲了思考。成年美国人中“功能性文盲”人数不断增长，他们甚至不知道如何回答招聘广告或读懂药瓶上的说明，电视对此起码应负一部分责任。
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