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  3. What is important when...? Establishing a company’s image - Enhancing publicity - Improving production quality - -

What is important when...? Establishing a company’s image - Enhancing publicity - Improving production quality - -

admin2016-09-23  29
问题 What is important when...?
Establishing a company’s image
- Enhancing publicity
- Improving production quality
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选项
答案For a start, when establishing a company’s image, the fundamental task for a company is to enhance its publicity. For instance, advertising, newspapers, Internet and so on can deliver your company’s information to nearly every corner in the world, which can substantially extend your market share. Secondly, it is of great importance to consider production quality. A far-sighted enterprise will have to acknowledge that in today’s competitive market, a business can only survive by improving production quality to meet clients’ expectations. Finally, brand promotion is also very crucial-Actually, brand names have the power to attract consumers. So when people refer to certain brand names, these names are synonyms of fashion, comfort, etc.
解析     本题需要发言的主题是“确立公司形象”。根据已有的要点1“Enhancing publicity提高知名度”，可以联想到这是确立企业形象的基本任务(fundamental task)。根据已有的要点2“Improvingproduction quality改善产品质量”，可以联想到产品质量对于企业赢得竞争具有至关重要的意义。另外我们还可以补充一些回答的要点，例如，Good after-sales service良好的售后服务，可想到这样做对于保持公司的销售业绩和树立良好形象都很重要；再如，Brand promotion品牌提升，可以分析这对于吸引客户、确立公司形象的作用。
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本试题收录于： BEC中级口语题库BEC商务英语分类
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