2. 考研
  3. Amtrak—the largest railway company in the U.S.—was experiencing a downswing in ridership.【B1】______major concerns to Amtrak and

Amtrak—the largest railway company in the U.S.—was experiencing a downswing in ridership.【B1】______major concerns to Amtrak and

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问题     Amtrak—the largest railway company in the U.S.—was experiencing a downswing in ridership.【B1】______major concerns to Amtrak and its advertising agency DDB Needham, were the long-distance western routes 【B2】______ ridership had been declining【B3】______.
    At one time, trains were the only practical way to 【B4】______ the vast areas of the west. Trains were faster, luxurious, and quite convenient 【B5】______ to other forms of transportation existing at the time. However, times change and the automobile became America’ s standard of convenience. Also, air travel had easily【B6】______itself as the fastest method of traveling great distances.【B7】______, the task for DDB Needham was to【B8】______consumers to consider other aspects of train travel in order to 【B9】______ their attitudes and increase the likelihood that trains would be considered【B10】______travel in the west.
    Two portions of the total market were targeted: anxious fliers—those concerned with【B11】______, and travel-lovers—those【B12】______themselves as relaxed, casual, and interested in the travel experience as part of【B13】______vacation. The agency then developed a campaign that focused on travel【B14】______such as freedom, escape, relaxation, and enjoyment of the great western outdoors. It【B15】______experiences gained by using the trains and portrayed western train trips as wonderful adventures.
    Advertisements showed pictures of the beautiful scenery that【B16】______be enjoyed along some of the more famous western routes and emphasized the romantic names of some of these trains(Empire Builder, etc.). These ads were strategically placed among【B17】______oriented TV shows and programs involving nature and America in order to most【B18】______reach target audiences. Results were【B19】______. The Empire Builder, which was focused on in one ad. enjoyed a 15 percent【B20】______in profits on its Chicago to Seattle route.
【B17】
选项 A、business
B、government
C、family
D、children
答案C
解析 考查名词辨析。business“商业”；government“政府”；family“家庭”；children“儿童”。前文的已知信息中涉及了两类人群——那些注意自己安全的人以及旅行爱好者。空格后信息为:…主导的电视节目。结合语境，最可能的答案应为C．family。
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