Tens of millions of television viewers around the world have become familiar with the musical talent show The X Factor, which or

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问题
    Tens of millions of television viewers around the world have become familiar with the musical talent show The X Factor, which originated in Britain in 2004 and has since become an international franchise. In some countries the name is different—for example, Factor X in Spain and XSeer Al Najah in Arabic-speaking countries—but the format is usually the same; aspiring pop singers or groups compete in front of a small group of judges, and a large studio audience, for the prize of a lucrative recording contract.
    The British version of the show has been enormously successful. Broadcast on Saturday evenings between August and December, it is watched by an average of around 13 million people— more than a fifth of the population. The studio audience is extremely enthusiastic (at times almost hysterical) and the four judges, who give their opinions immediately after each performance, are u-sually jeered if they make negative comments. The TV audience votes by telephone for their favourite singer, and on Sunday evening the results are announced in a follow-up show. The two singers who receive the fewest votes from the public normally have to perform again in the follow-up show, and then their fate is in the hands of the judges. The competitor the judges think has sung better stays in the competition, but the loser is eliminated.
    As the competition progresses, the performers are in the public eye far longer than two evenings a week. Their talents (or lack thereof) , personalities and off-stage behaviour are also discussed endlessly by gossip magazines and tabloids, their faces frequently appearing on the front pages. Feelings run so high that campaigns for or against certain contestants are launched on social networking sites.
    In Britain, winning The X Factor guarantees that a singer or group will be able to make a lot of money from their music, at least in the short term. In most years, for example, a debut single by the winner, released in December, has reached the top of the singles charts by Christmas.
    Some people, however, think the programme has too much influence on the music-buying public , which is why in 2009 there was a successful campaign to encourage people to buy an alternative single and thereby ensure the song by The X Factor winner wouldn’t be number one at Christmas. The campaign is being repeated this year. In another kind of protest against the 2010 competition, a lot of people tried to undermine it by voting every week for the contestant with by far the worst singing voice—he was finally eliminated only in late November.
Advertising______in 2009 ensured that the song by The X Factor winner did not become number one by Christmas.

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答案encouraging people to buy an alternative single

解析 (答案参见最后一段第一句in 2009 there was a successful campaign to encourage people to buy an alternative single and thereby ensure the song by The X Factor winner wouldn’t be number one at Christmas.)
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