首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
If you’re like most people, you’re way too smart for advertising. You skip right past newspaper ads, never click on ads online a
If you’re like most people, you’re way too smart for advertising. You skip right past newspaper ads, never click on ads online a
admin
2019-09-01
59
问题
If you’re like most people, you’re way too smart for advertising. You skip right past newspaper ads, never click on ads online and leave the room during TV commercials.
That, at least, is what we tell ourselves. But what we tell ourselves is wrong. Advertising works, which is why, even in hard economic times, Madison Avenue is a $34 billion-a-year business. And if Martin Lindstrom—author of the best seller Buyology and a marketing consultant for Fortune 500 companies, including PepsiCo and Disney—is correct, trying to tune this stuff out is about to get a whole lot harder.
Lindstrom is a practitioner of neuromarketing(神经营销学)research, in which consumers are exposed to ads while hooked up to machines that monitor brain activity, sweat responses and movements in face muscles, all of which are markers of emotion. According to his studies, 83% of all forms of advertising principally engage only one of our senses: sight. Hearing, however, can be just as powerful, though advertisers have taken only limited advantage of it. Historically, ads have relied on slogans to catch our ear, largely ignoring everyday sounds—a baby laughing and other noises our bodies can’t help paying attention to. Weave this stuff into an ad campaign, and we may be powerless to resist it.
To figure out what most appeals to our ear, Lindstrom wired up his volunteers, then played them recordings of dozens of familiar sounds, from McDonald’s wide-spread "I’m Lovin’ It" slogan to cigarettes being lit. The sound that blew the doors Off all the rest—both in terms of interest and positive feelings-was a baby giggling. The other high-ranking sounds were less original but still powerful. The sound of a vibrating cell phone was Lindstrom’s second-place finisher. Others that followed were an ATM distributing cash and a soda being burst open and poured.
In all of these cases, it didn’t take an advertiser to invent the sounds, combine them with meaning and then play them over and over until the subjects being part of them. Rather, the sounds already had meaning and thus fueled a series of reactions: hunger, thirst, happy expectation.
It is found by Lindstrom that a baby giggling is ______.
选项
A、the most touching
B、the most familiar
C、the most impressive
D、the most distinctive
答案
C
解析
从第4段第1句的most appeals和第3句的other high-making sounds were less…等可以推断a baby giggling是最能吸引人注意的声音,即“让人印象最深刻的”,因此,本题应选C。
转载请注明原文地址:https://kaotiyun.com/show/E4Z7777K
0
大学英语四级
相关试题推荐
IthasbeenmonthssinceTinaMoorelastbitintoabagelorasliceoftoast."Proteinisgood.Carbs(碳水化合物)arebad,"says41
Oncetheydecidedtohavechildren,MiShelandCarlMeissnertackledthenextbigissue:Shouldtheytrytohaveagirl?Itwas
Onaverage,Americankidsaged3to12spent29hoursaweekinschool,eighthoursmorethantheydidin1981.Theyalsodidmo
WorkingtoImprovetheConditionsofEvergladesNationalParkA)WhenmanypeoplethinkofFlorida,imagesofsandycoastlin
Engineeringstudentsaresupposedtobeexamplesofpracticalityandrationality,butwhenitcomestomycollegeeducationIam
Ifyou’reinchargeofChristmasdinner,withallitsinterconnectedtasksandchallengesoftiming—whentopreheattheoven,w
A、5.B、6.C、20.D、34.D数字题,注意本题听清是问15年后的数据。新闻说,15年后,超高龄国家的数字会上升到34,故D正确。
A、Hehadinnatetalentformusic.B、HewastherichestsingerinAmerica.C、HesymbolizestheAmericandream.D、Hestandsforth
A、Shetaughtatuniversityonthatday.B、ShetaughtJapanesestudents.C、Shereceivednothingfromherstudents.D、Shereceived
A、Alltheextremeweatherevents.B、ElNinoandawarmerclimate.C、Lightsnowsandrecordrain.D、Theland’ssurroundedbyocea
随机试题
以下叙述中正确的是()。
患者,男,54岁。咳逆喘息气粗,胸满烦躁,目睛胀突,痰黄黏稠难咯,身热面赤,尿黄便干,口渴欲饮,舌暗红苔黄腻,脉滑数。其治法是
胸部右前斜位检查,冠状面与胶片夹角应呈
患者,女,32岁。心脏病病史4年。最近感到心悸,听诊心率100次/分钟,律不齐,第一心音强弱不等,心尖部有舒张期隆隆样杂音。听诊的发现最可能是
根据《支付结算办法》的规定,办理托收承付的,()。
关于法的可诉性的特征,以下说法正确的有:
史老师通过搜集某教育现象发生、发展和演变的历史文献,进行系统、客观的分析研究,从而揭示其发展规律。这种研究方法是()。
(2017·山西)甲和乙在讨论学生在教育中的地位,他们把教师和学生做了不同的比喻:甲将学生比作是船,教师则是舵手;乙将学生比作太阳,教师则是地球。对甲和乙的说法,正确的评判应当是()
(2008下项管)(2009上项管)(2010上项管)某工程包括A、B、C、D、E、F、G七项工作,各工作的紧前工作、所需时间以及所需人数如下表所示(假设每个人均能承担各项工作):该工程的工期应为______(1)天。按此工期,整个工程最少需要____
LeicesterSocietyofArts—121stArtsFestivalGuidetoEventsAlleventsarefreeunlessotherwisestated.Youarewel
最新回复
(
0
)