首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Consumer Goods Consumer products are goods and services destined for the final consumer for personal, family, or household us
Consumer Goods Consumer products are goods and services destined for the final consumer for personal, family, or household us
admin
2010-01-14
86
问题
Consumer Goods
Consumer products are goods and services destined for the final consumer for personal, family, or household use.
Consumer goods were first classified about 65 years ago by Melvin T. Copeland. His three-category system of convenience, shopping and specialty goods is widely employed today. The system is based on shoppers awareness of alternative products and their characteristics prior to the shopping trip and the degree of search shoppers will undertake. It is important to recognize that placing a product into one of these categories depends on the shopper’s behavior.
Convenience goods are those purchased with a minimum of effort, because the buyer has knowledge of product characteristics prior to shopping. The consumer does not want to search for additional information (because the item has been bought before) and will accept a substitute rather than have to frequent more than one store.
Convenience goods can be subdivided into staples, impulse goods, and emergency goods. Staples are low-priced items that are routinely purchased on a regular basis, such as detergent, milk, and cereal. Impulse goods are items that the consumer does not plan to buy on a specific trip to a store, such as candy, a magazine, and ice cream. Emergency goods are items purchased out of urgent need, such as an umbrella during a rainstorm a tire to replace a flat, or aspirin for a headache.
Shopping goods are those for which consumers lack sufficient information about product alternatives and their attributes, and therefore must acquire further knowledge in order to make a purchase decision. For attribute-based shopping goods, consumers get information about and then evaluate product features, warranty, performance, options, and other factors. The good with the best combination of attributes is purchased. Sony electronics and Calvin Klein clothes are marketed as attribute-based shopping goods. For price-based shopping goods, consumers judge product attributes to be similar and look around for the least expensive item/store. Consumers will exert effort in searching for information, because shopping goods are bought infrequently. Goldstar electronics and store-brand clothes are marketed as price-based shopping goods.
Specialty goods are those to which consumers are brand loyal. They are fully aware of these products and their attributes prior to making a purchase decision. They are willing to make a significant purchase effort to acquire the brand desired and will pay a higher price than competitive products, if necessary. For specialty goods, consumers will not make purchases if their brand is not available. Substitutes are not acceptable.
The consumer goods one purchases on impulse are always sold at a low price.
选项
A、Right
B、Wrong
C、Not mentioned
答案
C
解析
第四段说所谓“impulse goods”就是指消费者预先并没有计划要买的东西,比如糖果、杂志、冰淇淋,但作者并没有提到这一类商品总是廉价的。
转载请注明原文地址:https://kaotiyun.com/show/E5hd777K
本试题收录于:
职称英语理工类基础题库职称英语分类
0
职称英语理工类基础
职称英语
相关试题推荐
ComparedwiththetotalnumberofBritain’sNationalHealthServicehospitals,thehospitalswhichhaveartcollectionsisonly
Over-the-counterdrugsarethemedicines______.Howmanypeoplegetsickbecauseoftakingover-the-counterdrugseachyear?
Over-the-counterdrugsarethemedicines______.Howmanykindsofover-the-counterdrugsaresoldintheUnitedStates?
Itseemshighlyunlikelythatshewillpasstheexam.
TheGreatNewspaperWarUpuntilabout100yearsago,newspapersintheUnitedStatesappealedonlytothemostseriousreaders.
Researchershaveknownforyearsthatanimalshavea"clock"somewhereintheirbrainsacontrol-centrethatregulatescircadian
Thereisanabundantsupplyofcheaplaborinthiscountry.
Thegovernmentisdebatingtheeducationlaws.
Evenwithdetailedknowledgeaboutanarea,geologistscannoteasilylocatestoresofundergroundnaturalgas.
随机试题
患儿7岁,颜面眼睑浮肿,小便短赤,下肢疮毒,舌红苔薄黄,脉滑数。实验室检查:尿蛋白(++),镜下红细胞20~30个/高倍视野,白细胞5~6个/高倍视野,血清补体C3明显下降。治疗应首选青霉素加
心源性休克最常见的病因是()。
合同价格分析的主要内容包括()。
保险公估业务人员有下列哪种情形,保险公估机构应当注销《执业证书》?( )
某国有企业因有违反税收征收管理法的行为,被税务机关处以8000元的罚款。假定该企业收到税务行政处罚决定书的时间为2017年3月1日,则该企业4月5日缴纳罚款时的总金额为()。
高等教育心理学是研究高等教育情境中教师的教的基本心理规律的科学。()
英国一项研究显示,考试中喝水的学生考试成绩更佳。这项研究调查了数百名大学生,比较带饮料——例如水、咖啡或者可乐——和不带饮料的学生的考试成绩。经比较,那些到达考场时带着饮料的学生平均成绩要高出5%。而且成绩的提高在那些刚刚进入大学校门的学生身上更加明显,他
设在采用SQLServer2008数据库的图书馆应用系统中有三个基本表,表结构如下所示,请用SQL语句完成下列两个查询:检索借书和王丽同学所借图书中的任意一本相同的学生姓名、系名、书名和借书日期。
删除考生文件夹下ROOM文件夹中的文件GED.WRI。
A、Becausetheyhavealowself-image.B、Becausethereisalwayssomeonewhoisaroundthemandknowsthembetter.C、Becausethey
最新回复
(
0
)