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  3. Publicity is any promotional communication about an organization or its products that is presented by the media but is not paid

Publicity is any promotional communication about an organization or its products that is presented by the media but is not paid

admin2009-12-05  61
问题     Publicity is any promotional communication about an organization or its products that is presented by the media but is not paid for by the organization. Publicity usually takes the form of a news story appearing in a mass【C1】______or an endorsement provided by an individual informally or in a speech or interview.
    There are three channels for【C2】______publicity. One is to prepare a story(or a news release)and make it【C3】______to the media. The intention is for the selected newspapers, television stations, or【C4】______media to report the information as news. The second channel is personal communication with a group. A press【C5】______will draw media representatives【C6】______they feel the subject or speaker has news value. Company tours and speeches to different groups of people are other【C7】______of individual-to-group communications. The third channel is one-to-one personal communication, often【C8】______lobb-ying(游说). Companies lobby law makers or other powerful people【C9】______an attempt to influence their opinions, and also their decisions. In【C10】______, firms will give products to highly visible people in hopes that the people will be seen using them.
【C2】
选项
答案gaining
解析 本段主要讲述提高知名度的三种方式。gain publicity提高知名度。
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考研英语一

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