首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Don’t expect Starbucks-like【1】_____ like this one at the 13,600 U.S. McDonald’s,【1】_____. or 30,000-plus worldwide; the Oak Broo
Don’t expect Starbucks-like【1】_____ like this one at the 13,600 U.S. McDonald’s,【1】_____. or 30,000-plus worldwide; the Oak Broo
admin
2010-03-25
36
问题
Don’t expect Starbucks-like【1】_____ like this one at the 13,600 U.S. McDonald’s,【1】_____.
or 30,000-plus worldwide; the Oak Brook restaurant, which opened late last
month, doubles public restaurant and test site. But the world’s largest
restaurant chain is tinkering with various possibilities in technology and
design to try to ensure it is a【2】_____ of choice in the future. 【2】_____.
McDonald’s has undergone an【3】_____ change in more ways 【3】_____.
than one since a time【4】_____ years ago when its sales and reputation were
sagging amid complaints about its service and food. 【4】_____.
The company reported first-quarter【5】_____ income was up 【5】_____.
6 percent to【6】_____ million and revenue rose 9 percent to $4.8 billion
over the same time last year. 【6】_____.
Its stock price nearly tripled over a two-year period, hitting a four-year
high of $34.56 per share in March, but has since settled around $29.
Snazzier new restaurants are part of the makeover; about 1,000, mostly older
U.S. McDonald’s have been either【7】_____.or rebuilt since 2002. 【7】_____.
Some of the additions, such as salads, white-meat chicken nuggets and fruit
options with Happy Meals, have served the【8】_____ purpose of enabling the
company to state a commitment to a healthier, 【8】_____.
balanced menu while bringing in new customers who aren’t there for the hamburgers.
McDonald’s now hopes to attract more【9】_____ with amenities that might entice
them to come in and stay awhile. 【9】____.
Analyst Peter Jankovskis thinks the extra investments to try to make McDonald’s
restaurants hangouts are【10】_____, noting that they have worked not only at
Starbucks but at Panera Bread and other chains. 【10】_____.
【5】
Just outside its wooded headquarters campus, McDonald’s Corp. is offering sneak previews of its fast-food future.
Now playing at its new flagship restaurant: Digital-media kiosks for burning CDs, downloading cell-phone ring tones and printing photos. Dozens of plasma-screen TVs. Wi-Fi Internet access. New chicken sandwiches. Double-lane drivethrus. And an adjoining Mc Cafe with gourmet coffees, fancy pastries and a fireplace.
Coming soon: Other menu items and concepts not yet released to a general audience.
Don’t expect Starbucks-like makeovers like this one at the 13,600 U.S. McDonald’s, or 30,000-plus worldwide; the Oak Brook restaurant, which opened late last month, doubles as public restaurant and test site. But the world’s largest restaurant chain is tinkering with various possibilities in technology and design to try to ensure it is a hangout of choice in the future.
"It’s unlikely you’ll see this exact restaurant replicated," McDonald’s spokesman Bill Whitman said. "But you will see elements of this restaurant in some of our new construction. It’s all about keeping our restaurants more relevant for our customers." McDonald’s has undergone an image change in more ways than one since a time 2.5 years ago when its sales and reputation were sagging amid complaints about its service and food. Despite inconsistent results in some large European countries, that McSlump is no longer: Same-store sales have increased for 25 straight months in the key U.S. market.
The company reported first-quarter operating income was up 6 percent to $910 million and revenue rose 9 percent to $4.8 billion over the same time last year. Its stock price nearly tripled over a two-year period, hitting a four-year high of $34.56 per share in March, but has since settled around $29.
Snazzier new restaurants are part of the makeover; about 1,000, mostly older U.S. McDonald’s have been either renovated or rebuilt since 2002. Contributing more to the sales resurgence, though, have been longer hours, accepting credit and debit cards, the high-powered "I’m lovin’ it" marketing campaign and pricier new food items.
Some of the additions, such as salads, white-meat chicken nuggets and fruit options with Happy Meals, have served the dual purpose of enabling the company to state a commitment to a healthier, balanced menu while bringing in new customers who aren’t there for the hamburgers.
McDonald’s now hopes to attract more patrons with amenities that might entice them to come in and stay awhile.
Analyst Peter Jankovskis thinks the extra investments to try to make McDonald’s restaurants hangouts are worth- while, noting that they have worked not only at Starbucks but at Panera Bread and other chains.
"It used to be that a chance to eat burgers and fries with your friends was enough," said Jankovskis, director of research at Oakbrook Investments in nearby Lisle, which owns a million shares of McDonald’s stock. "Now it takes a little bit more than that."
选项
答案
operating
解析
转载请注明原文地址:https://kaotiyun.com/show/EBqO777K
0
专业英语八级
相关试题推荐
Iamoneofthemanycitypeoplewhoarealwayssayingthatgiventhechoicewewouldprefertoliveinthecountryawayfromth
A、Weshouldbuildmoreschoolstoensureoursuccess.B、Educationistheverycauseweshouldcontinuedevotingourselvesto.C、
Withoutregularsuppliesofsomehormonesourcapacitytobehavewouldbeseriouslyimpaired;withoutotherswewouldsoondie.
Withoutregularsuppliesofsomehormonesourcapacitytobehavewouldbeseriouslyimpaired;withoutotherswewouldsoondie.
A、Itwasn’tarequirement.B、Shealreadyknewthematerial.C、Sheenteredthehospital.D、Hercourseloadwastooheavy.C
Aboutthreehundredyearsago,therewereapproximatelyhalfabillionpeopleintheworld.Inthetwocenturiesthatfollowedt
Thekoala,oneofAustralia’smosttreasuredcreatures,isintrouble?InQueensland,thevaststateinAustralia’snortheastern
Marslow’sHierarchyofNeedsAbrahamMaslowhasdevelopedafamoustheoryofhumanneeds,whichcanbearrangedinorderof
Swiftinventedfamous______inhisworldfamousGulliver’sTravels.
Insixteenth-centuryItalyandeighteenth-centuryFrance,waningprosperityandincreasingsocialunrestledtherulingfamilies
随机试题
中国共产党的最高理想是()
最早将咳嗽分为外感、内伤两大类的是:
现在急诊室内一位75岁男性,头晕,无规律心悸,轻微活动受限1周,12导联心电图显示房颤,监护器上心率100~120bpm,下列治疗最恰当的是
下列现象属于物理配伍变化的是()。
患儿,8岁,患上呼吸道感染2周后,出现食欲减退、乏力、尿少、水肿。T37.5℃,BP增高。尿蛋白、红细胞各(+),补体c3降低。诊断为急性肾小球肾炎。其首选的护理诊断/问题是
下列交易或事项中,会引起当期现金流量表中投资活动产生的现金流量发生增减变动的是()。
设当x→0时,f(x)=∫0x2ln(1+t)df~g(x)=xa(ebx一1),求a,b的值.
若有定义语句:intk[2][3],*pk[3];,则以下语句中正确的是()。
TheMinistryofEducationhasurgedteachersacrossthecountrytoavoidacceptinggiftsfromstudentsortheirparentsontheo
Forthispart,youareallowed30minutestowriteashortessayentitledShouldWeAbandonNuclearPower?Youshouldwriteatl
最新回复
(
0
)