首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Don’t expect Starbucks-like【1】_____ like this one at the 13,600 U.S. McDonald’s,【1】_____. or 30,000-plus worldwide; the Oak Broo
Don’t expect Starbucks-like【1】_____ like this one at the 13,600 U.S. McDonald’s,【1】_____. or 30,000-plus worldwide; the Oak Broo
admin
2010-03-25
15
问题
Don’t expect Starbucks-like【1】_____ like this one at the 13,600 U.S. McDonald’s,【1】_____.
or 30,000-plus worldwide; the Oak Brook restaurant, which opened late last
month, doubles public restaurant and test site. But the world’s largest
restaurant chain is tinkering with various possibilities in technology and
design to try to ensure it is a【2】_____ of choice in the future. 【2】_____.
McDonald’s has undergone an【3】_____ change in more ways 【3】_____.
than one since a time【4】_____ years ago when its sales and reputation were
sagging amid complaints about its service and food. 【4】_____.
The company reported first-quarter【5】_____ income was up 【5】_____.
6 percent to【6】_____ million and revenue rose 9 percent to $4.8 billion
over the same time last year. 【6】_____.
Its stock price nearly tripled over a two-year period, hitting a four-year
high of $34.56 per share in March, but has since settled around $29.
Snazzier new restaurants are part of the makeover; about 1,000, mostly older
U.S. McDonald’s have been either【7】_____.or rebuilt since 2002. 【7】_____.
Some of the additions, such as salads, white-meat chicken nuggets and fruit
options with Happy Meals, have served the【8】_____ purpose of enabling the
company to state a commitment to a healthier, 【8】_____.
balanced menu while bringing in new customers who aren’t there for the hamburgers.
McDonald’s now hopes to attract more【9】_____ with amenities that might entice
them to come in and stay awhile. 【9】____.
Analyst Peter Jankovskis thinks the extra investments to try to make McDonald’s
restaurants hangouts are【10】_____, noting that they have worked not only at
Starbucks but at Panera Bread and other chains. 【10】_____.
【5】
Just outside its wooded headquarters campus, McDonald’s Corp. is offering sneak previews of its fast-food future.
Now playing at its new flagship restaurant: Digital-media kiosks for burning CDs, downloading cell-phone ring tones and printing photos. Dozens of plasma-screen TVs. Wi-Fi Internet access. New chicken sandwiches. Double-lane drivethrus. And an adjoining Mc Cafe with gourmet coffees, fancy pastries and a fireplace.
Coming soon: Other menu items and concepts not yet released to a general audience.
Don’t expect Starbucks-like makeovers like this one at the 13,600 U.S. McDonald’s, or 30,000-plus worldwide; the Oak Brook restaurant, which opened late last month, doubles as public restaurant and test site. But the world’s largest restaurant chain is tinkering with various possibilities in technology and design to try to ensure it is a hangout of choice in the future.
"It’s unlikely you’ll see this exact restaurant replicated," McDonald’s spokesman Bill Whitman said. "But you will see elements of this restaurant in some of our new construction. It’s all about keeping our restaurants more relevant for our customers." McDonald’s has undergone an image change in more ways than one since a time 2.5 years ago when its sales and reputation were sagging amid complaints about its service and food. Despite inconsistent results in some large European countries, that McSlump is no longer: Same-store sales have increased for 25 straight months in the key U.S. market.
The company reported first-quarter operating income was up 6 percent to $910 million and revenue rose 9 percent to $4.8 billion over the same time last year. Its stock price nearly tripled over a two-year period, hitting a four-year high of $34.56 per share in March, but has since settled around $29.
Snazzier new restaurants are part of the makeover; about 1,000, mostly older U.S. McDonald’s have been either renovated or rebuilt since 2002. Contributing more to the sales resurgence, though, have been longer hours, accepting credit and debit cards, the high-powered "I’m lovin’ it" marketing campaign and pricier new food items.
Some of the additions, such as salads, white-meat chicken nuggets and fruit options with Happy Meals, have served the dual purpose of enabling the company to state a commitment to a healthier, balanced menu while bringing in new customers who aren’t there for the hamburgers.
McDonald’s now hopes to attract more patrons with amenities that might entice them to come in and stay awhile.
Analyst Peter Jankovskis thinks the extra investments to try to make McDonald’s restaurants hangouts are worth- while, noting that they have worked not only at Starbucks but at Panera Bread and other chains.
"It used to be that a chance to eat burgers and fries with your friends was enough," said Jankovskis, director of research at Oakbrook Investments in nearby Lisle, which owns a million shares of McDonald’s stock. "Now it takes a little bit more than that."
选项
答案
operating
解析
转载请注明原文地址:https://kaotiyun.com/show/EBqO777K
0
专业英语八级
相关试题推荐
A、Brianwouldliketograduatefromtechnicalschoolsoon.B、Brianfoundagoodjobafterfinishingtechnicalschool.C、Brianwo
Middle-classteenagersarelessintelligentthanagenerationagoduetothedumbingdownofyouthcultureandschooltests,an
Howeverattractivethefiguresmaylookonpaper,inthelongrunthesuccessorfailureofamergerdependsonthehumanfactor
Aboutthreehundredyearsago,therewereapproximatelyhalfabillionpeopleintheworld.Inthetwocenturiesthatfollowedt
A、Thecopierisalreadyfiveyearsold.B、Thecopierisbetterthanthepreviousone.C、Thecopiershouldberegardedasthebes
Thekoala,oneofAustralia’smosttreasuredcreatures,isintrouble?InQueensland,thevaststateinAustralia’snortheastern
Thekoala,oneofAustralia’smosttreasuredcreatures,isintrouble?InQueensland,thevaststateinAustralia’snortheastern
Canyouspotagoodmarriage?IwasprettysureIcould,startingwithmyown.MyhusbandandIrarelyargued,wehadsimilarca
A、Ten.B、Atleasttwelve.C、Two.D、Notmentioned.A
Justas【1】______isfamousforthetango,soAmerican【1】______iswell-knownforjazz,atypicalAmericaninvention
随机试题
电流方向不随时间而改变的电流叫直流电。()
明月松问照,_____________。
目前国内统一的围生期的时间范围是
“宝乐”为中国驰名商标,该公司产品为塑料玩具。下列行为属侵犯注册商标专用权的有:
账簿设置和登记的作用,概括起来主要有( )。
位于建制镇的某公司主要经营农产品采摘、销售、观光业务,公司占地3万平方米,其中采摘、观光的种植用地2.5万平方米,职工宿舍和办公用地0.5万平方米;房产原值300万元。公司2018年发生以下业务:(1)全年取得旅游观光业务收入150万元,农产品零
现有甲、乙两个水平相当的技术工人需进行三次技术比赛,规定三局两胜者为胜方。如果在第一次比赛中甲获胜,这时乙最终取胜的可能性有多大?()
在质量管理的PDCA循环中,P阶段的职能包括(201)等。
•LookatthestatementsbelowandatthefiveextractsfromanarticleaboutInnovation.•Whicharticle(A,B,C,DorE)doese
ThemostfamouspainterinVictoria’shistoryisEmilyCarr.Whenshewasachild,shediscoveredthatwalkinginthewoods【1】mo
最新回复
(
0
)