Who most likely are the listeners?

Our company can only profit when we are able to develop entirely new products. In your efforts to develop new products you will have to use many sources. You will also have to know all about the potential customers. After more than 30 years in this industry, I can tell you that the best way to get ideas about new products is customer surveys. They’ll give you an idea of what kinds of products customers are interested in. Also, take the time to speak to customers. Before you go into the research lab, make sure you are developing products that customers really need.