2. 外语
  3. Advertisers use several different techniques for selling products. One can【S1】______ these as persuasive techniques. This first

Advertisers use several different techniques for selling products. One can【S1】______ these as persuasive techniques. This first

admin2010-05-26  29
问题     Advertisers use several different techniques for selling products. One can【S1】______ these as persuasive techniques. This first point summarizes the oldest and most【S2】______ persuasive techniques. Most are considered perfectly ethical at first glance, but when you examine them【S3】______, things are not always as they appear. Two of these techniques include the plain-folks pitch, and snob appeal. These two techniques are used【S4】______ often. Both hope to attract your attention by getting you to【S5】______a need for the products. In the Plain-folks pitch, advertisers try to make things appear much simpler than they axe. An example of a typical Plain-folks pitch is Toyota’s current pitch, Everyday? as in everyday people drive Toyota cars. The Snob approach, on the other hand, tries to【S6】______ you believe that upon the purchase of their product you will be accepted into the elitist society in which you always aspired to be a part of. These advertisements are used when advertising most【S7】______ items. Another approach is the Bandwagon effect. This【S8】______preys on the Keeping up with the Jones? fear that most people possess. It also relates to the feeling that if it is good enough for the majority of my peers, it must be good enough for me. Finally, and perhaps the most unethical technique is the hidden fear approach. This technique preys on people’s fear to sell a product. It is most【S9】______ by the low involvement products. Deodorant, toothpaste, shampoo and other products that are easily substituted for by their【S10】______are extremely guilty for this type of advertising. A Deodorant commercial even went far enough to say if you did not use their product, you would be banished by society and forced to live the remainder of your life as a hermit.

A) further             B) quality      C) psychology        D) analyze
E) conventional        F) abused       G) status            H) make
I) establish           J) luxury       K) persuade          L) competitors
M) approach            N) force        O) quite
【S4】
选项
答案O
解析
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大学英语四级

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