首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
•You will hear a radio interview with Martha Flowers, the Managing Director of the MAX chain of sandwich bars. •Choose the corre
•You will hear a radio interview with Martha Flowers, the Managing Director of the MAX chain of sandwich bars. •Choose the corre
admin
2010-01-31
84
问题
•You will hear a radio interview with Martha Flowers, the Managing Director of the MAX chain of sandwich bars.
•Choose the correct phrase to complete each sentence or answer the question.
•Mark one letter(A, B, or C) for the phrase you choose.
•After you have listened once, replay the recording.
According to Martha, what is the most important factor in MAX’s success?
I = Interviewer
M = Martha Flowers(Interviewee)
I: Martha Flowers, you’re the founder and managing director of Max Sandwiches. First of all, thank you for agreeing to speak to us.
M: You’re welcome. I: I’d like to begin by asking you to tell us some- thing about how you started what is now a very successful business.
M: OK, Eh, I started it because I was hungry really. There was nowhere to buy something cheap yet healthy at lunchtime. And I spotted a gap in the market. I set up the business with a partner.
I: What? Someone who knew the business?
M: Yes, he’d had lots of hands-on experience. However the first three years were difficult. We worked all hours and hardly made any profit. We just didn’t have sufficiently clear ideas of what we wanted, and frankly we were lucky to survive. These days we are very much more focused.
I: Martha, would it be fair to describe max as just one more fast food company?
M: No. We’re definitely not that. For us, it’s all about selling naturally made products at reason- able prices, not selling cheap food fast. Having set that, the fast food chains do some things very well. And I’d tike us to imitate the good aspects of how they operate. What I mean is we should cut out waste the way they do, not waste time or materials.
I: All right, so that’s the aim. Now I’d like to ask you something about how you actually run your business like. Are you, like so many executives nowadays, a slave to your diary?
M: No, I am not. I don’t even own one. I find this lack of structure gives me immense flexibility. I really don’t see how you can get things done if you’re tired down all the time. I am sorry for my secretary, who has, to cope with the way I work, but for me it’s the only way.
I: But how are meetings scheduled?
M: Well, this is another thing. I hate meetings. The only regular feature of my week is the senior management team meeting. And we focus there not on details but on major issues. This means I can actually spend about 95% of my time listening to customers. And this is really the key to bow I run my business life-listening to our employees, because they can often tell you how to get things right.
I: Your approach certainly seems to be working. Your company is expanding all the time. How do you account for this success?
I: We’re I a high volume low margin business. We only make a little profit on everything we sell, so basically we have to sell a lot. And the secret of success in a business like this is a loyal customer base. It’s as simple as that.
I: Well, obviously the next question is what exactly do you do to keep your customer’s loyalty?
M: We have to look at three things. The price of the product, the quality of the product and the attitude of our employees. They have to under- stand one thing very well indeed, and that is, it’ s the customers who pay their salary.
I: Martha, if you were asked to give just one piece of advice to someone who is staring out in business today, what would you say?
M: I’d say, look at what other people in your line of business are doing. It’s absolutely vital.
I: But doesn’t everyone monitor what their competitors are doing?
M: Perhaps they do, but the important thing is what action you then take. A lot of people seem to monitor what’s going on so they know what their feelings are. Then they do nothing about it. I find it must extraordinary.
I: Martha Flowers, thanks very much for talking to us.
M: You’re welcome.
选项
A、The same customers keep buying their products.
B、They only sell the best quality products.
C、They earn high profit.
答案
A
解析
转载请注明原文地址:https://kaotiyun.com/show/EWOd777K
本试题收录于:
BEC高级听力题库BEC商务英语分类
0
BEC高级听力
BEC商务英语
相关试题推荐
Whatarethespeakerstalkingabout?
A、 B、 C、 D、 CThefishareforsale.Choice(A)isincorrectbecausethemanisputtingiceonthefis
WhatisthepurposeofMartha’scalltoJeffrey?
A、 B、 C、 CClassicalanswerswhatkindofmusicisthis.Choice(A)confusesthesimilarsoundsmistakeandmusic
A、 B、 C、 D、 BThespeakerisaddressingthegroup.Choice(A)isincorrectbecausetheaudienceislistening
A、 B、 C、 D、 AThefueltruckisbythejet.Choice(B)isincorrectbecausetheplane’sfueltankmaybelow
A、 B、 C、 A托付回人事科时转交文件的Wouldyoumind表委婉的请求句型。(B)是和问句内容无关的回答,是在对方提出提供帮助时可能使用的回答:(C)是重复问句中的personneloffice、有重复词
Inthispartofthetest,youareaskedtogiveashorttalkonabusinesstopic.Youhavetochooseoneofthetopicsfromthe
Askingquestions征询
随机试题
对_______依据《营运车辆综合性能要求和检验方法》(GB18565—2001)进行技术检验。
麦氏斑常见于
吸气性呼吸困难多见于
根据《发票管理办法》规定,任何单位和个人不得()。
党委的政治领导与政府的行政领导()。
①如果有了正确的理论,只是把它______,并不实行,这种理论再好也是没意义的。②明摆着是歪理邪说,本应______才是,却有那么多人相信。真令人想不通。③这孩子真怪,别的什么不怕,却怕癞蛤蟆,一只癞蛤蟆就吓得______地惊叫起来。
请在【答题】菜单下选择【进入考生文件夹】命令,并按照题目要求完成下面的操作。注意:以下的文件必须都保存在考生文件夹下。公司计划在“创新产品展示及说明会”会议茶歇期间,在大屏幕投影上向来宾自动播放会议的日程和主题,因此需要市场部助理小王完
情景:后天就是五一节了,你们学校将放假一星期。期间有许多事情要布置,请你代表校长室出一个通知。内容包括:放假的时间;放假前学校将有一个聚会、演出,晚上还有烟火晚会。另外,今天下午有一场师生篮球比赛,请来观看。词数100左右。
AliceAisfondofBplayingthepianowhileHenryCisinterestedinlisteningtoDthemusic.
Theburglarwas______byapasser-bywhonoticedthebrokenwindowandphonedthepolice.
最新回复
(
0
)