首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Seeking a competitive advantage, some professional service firms(for example, firms providing advertising, accounting, or health
Seeking a competitive advantage, some professional service firms(for example, firms providing advertising, accounting, or health
admin
2014-09-18
51
问题
Seeking a competitive advantage, some professional service firms(for example, firms providing advertising, accounting, or health care services)have considered offering unconditional guarantees of satisfaction. Such guarantees specify what clients can expect and what the firm will do if it fails to fulfill these expectations. Particularly with first- time clients, an unconditional guarantee can be an effective marketing tool if the client is very cautious, the firm’s fees are high, the negative consequences of bad service are grave, or business is dif- ficult to obtain through referrals and word-of-mouth.
However, an unconditional guarantee can sometimes hinder marketing efforts. With its implication that failure is possible, the guarantee may, paradoxically, cause clients to doubt the service firm’ s ability to deliver the promised level of service. It may conflict with a firm’s desire to appear sophisticated, or may even suggest that a firm is begging for business. In legal and health care services, it may mislead clients by suggesting that law suits or medical procedures will have guaranteed outcomes. Indeed, professional service firms with outstanding reputations and performance to match have little to gain from offering unconditional guarantees. And any firm that implements an unconditional guarantee without undertaking a commensurate commitment to quality of service is merely employing a potentially costly marketing gimmick.
Which of the following is cited in the passage as a goal of some professional service firms in offering unconditional guarantees of satisfaction?
选项
A、A limit on the firm’s liability.
B、Successful competition against other firms.
C、Ability to justify fee increases.
D、Attainment of an outstanding reputation in a field.
E、Improvement in the quality of the firm’s service.
答案
B
解析
哪一点是文中指出的服务公司提供无条件满意保证的目的?A.减少税额。无。B.正确。和其他公司成功竞争。第一句话就说明了此项目的。C.控制要价上涨。D.保住声誉。E.提高服务质量。均不合原文叙述。
转载请注明原文地址:https://kaotiyun.com/show/EctO777K
本试题收录于:
GMAT VERBAL题库GMAT分类
0
GMAT VERBAL
GMAT
相关试题推荐
Musiccomesinmanyforms:mostcountrieshaveastyleoftheirown.【C1】______theturnofthecenturywhenjazzwasborn,Ameri
Musiccomesinmanyforms:mostcountrieshaveastyleoftheirown.【C1】______theturnofthecenturywhenjazzwasborn,Ameri
Packagingisaveryimportantformofadvertising.Apackagecansometimesmotivatepeopletobuyproducts.Forexample,alittl
Inordertohelpthelistenersgetabetterunderstandingofthenewconception,thelecturer______itwithmanyexamples.
Seldom______anymistakesduringhislastten-yearserviceinthiscompany.
Theautomobilehasmanyadvantages.Aboveall,itofferspeoplefreedomtogowhereverandwhenevertheywanttogo.However,to
Atthebeginningoflastcentury,medicalscientistsmadeaninterestingdiscovery:wearebuiltnotjustoffleshandbloodbut
Stressfulenvironmentsleadtounhealthybehaviorssuchaspooreatinghabits,which______increasetheriskofheartdisease.
随机试题
下列哪项不是小儿肾病综合征脾肾阳虚的证候特点( )
分析访谈原则。
患者,女性,35岁。高血压1年,血压165/105mmHg,血钾3.3mmol/L,血钠148mmol/L,35mmol/L,肝肾功能正常,尿液pH7.5,静脉尿路造影(-)为确定治疗方案,还应做的必要检查是
[1999年第021题]室内色彩设计的原则,下列哪条错误?
已知A、B波形如图,若L=AB+,则L可表示为()。
根据《环境影响评价技术导则一地下水环境》,地下水环境现状监测井点采用()的布设原则。
设有编号为A,B,C,D,E的五封信和编号为A,B,C,D,E的五个邮筒,将五封信分别投入到五个邮筒里,至少有两封信和其邮筒的编号恰好相同的方法是()种。
社会主义民主是()
Airpollutionkilledaboutsevenmillionpeoplelastyear,makingittheworld’ssinglebiggestenvironmentalhealthrisk,theW
下列统计函数中不能忽略空值(NULL)的是()。
最新回复
(
0
)