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Beauty is big business in China. The country’s cosmetics market is worth $26 billion a year, making it the third-biggest in the
Beauty is big business in China. The country’s cosmetics market is worth $26 billion a year, making it the third-biggest in the
admin
2023-02-24
20
问题
Beauty is big business in China. The country’s cosmetics market is worth $26 billion a year, making it the third-biggest in the world. Euromonitor, a research firm, believes it will grow 8% each year from now to 2017.
It would seem【C1】________then, that some of the world’s best-known brands are giving up on such an【C2】________market. This week L’Oreal of Prance, the world’s biggest cosmetics firm, said that it will stop selling its Gamier line of beauty products in China. This came on the【C3】________of an announcement by Revlon, an American【C4】________that it would leave the country altogether.
L’Oreal insists that this is not a step【C5】________from the Chinese market, of which it【C6】________an 11% share, but rather a【C7】________in strategy. It says it will henceforth【C8】________selling Chinese consumers its L’Oreal Paris and Maybelline New York lines. Revlon has done rather less well in China, which【C9】________a tiny share of its global【C10】________. It is said to have【C11】________a big fall in sales in recent months and【C12】________this on a slowing Chinese economy.
A few years ago, when China’s annual GDP growth was in double digits and its consumers had【C13】________ begun to fill their repressed desire for foreign luxury, the firms that sold it set themselves ambitious targets. Now China is coming to【C14】________a more normal emerging market: still with much potential for growth,【C15】________with no guarantee that every【C16】________foreign product entering it will get a piece of the action. Consumers are becoming more【C17】________, and are increasingly unwilling to pay extra money for all but the very best brands.
At the same time costs are high. Wages for "beauty assistants" and other saleswomen are【C18】________at double-digit rates annually. Marketing in such a huge and diverse country, are【C19】________. To cap it all, Chinese cosmetics firms are quickly catching up with the foreign ones.
As the costs rise and the【C20】________slows, L’Oreal and Revlon are unlikely to be the last foreign cosmetics firms to think again about their ambitions in China.
【C16】
选项
A、ambitious
B、perfect
C、exquisite
D、fancy
答案
D
解析
本段第一句提到中国消费者开始追逐国外的奢侈品来满足他们被压抑的欲望。且所讨论的化妆品均为国际大品牌,价格不菲。本空格应填的词修饰foreign product。应和上文的foreign luxury同义,因此选D项fancy“昂贵的,高档的”。A项ambitious“雄心勃勃的”多用来形容人有强烈的成功欲望、有雄心。用来描述product不合适。B项perfect“完美的”言过其实,并且空格前还有every来强调,过于绝对。C项exquisite“精致的”通常用于描述产品的外观,用于此处描述外国奢侈的化妆品不恰当。
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0
考研英语二
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