首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Our sense of smell, which we normally take for granted, is nowadays being increasingly used for purposes which might surprise us
Our sense of smell, which we normally take for granted, is nowadays being increasingly used for purposes which might surprise us
admin
2011-01-26
38
问题
Our sense of smell, which we normally take for granted, is nowadays being increasingly used for purposes which might surprise us if we aware of them. One area in which smells are created to achieve particular results is marketing. For some time manufacturers have taken advantage of our sense of smell with regard to household goods. Millions of dollars are spent on product research in the hunt for the right smell as it is believed perfume influnences the way consumers perceive a brand. In a survey in the United States, when people were asked what was the most important factor in their choice of detergent (洗衣粉), smell was rated highly, above ingredients and price.
Now stores are becoming even more direct in their use of smell. The smell of fresh bread in a supermarket tends to encourage people to buy, and people selling their houses are recommended to have coffee being heated when potential buyers arrive. Suddenly smell is becoming big business. One company specializing in the use of smells to attract customers now has many large stores on its own list of customers. They find that when pleasant smells are filtered through a store’s air condition system, people tend to spend longer in the store and buy more.
Research shows that smells can increasing people’s view of the value of a product. In a test, people looked at the same types of shoes in two rooms — one filled with purified air, the other with a smell of mixed flowers. 84% of the people preferred the shoes in the room with the smell of flowers. In fact, many said they would be prepared to pay up to US $10 more for a pair.
Smells also have other potential uses. Some companies are experimenting with different smells to produce different effects in their workers according to the time of day. For example, early in the morning they might put the smell of lemon in the air conditioning system to wake people up. In the middle of the morning, when the atmosphere tends to become more tense, the smell of wood could be used to calm people down. Before lunchtime the smell of melting butter would encourage people to go to lunch on time. After lunch, when people often begin to lose concentration, the smell of mint (薄荷) would increase their alertness.
To produce a calming effect, some companies use the smell of ______.
选项
A、lemon
B、wood
C、melting butter
D、mint
答案
B
解析
本题是细节题。由“In the middle of the morning,when the atmosphere tends to become more tense,the smell of wood could be used to calm people down.”可知,为了达到镇定效果,一些公司会使用木头的味道,故答案为B。
转载请注明原文地址:https://kaotiyun.com/show/EqHO777K
0
在职攻硕英语联考
相关试题推荐
(浙江大学2008年试题)Theenergycrisis,whichisbeingfeltaroundtheworld,hasdramatizedhowthecarelessuseoftheearth’sre
(浙江大学2009年试题)Teachersneedtobeawareoftheemotional,intellectual,andphysicalchangesthatyoungadultsexperience,a
(浙江大学2008年试题)Sincetheearly1930s,Swissbankshadpridedthemselvesontheirsystemofbankingsecrecyandnumberedaccou
Youcannotbe______carefulwhenyoudriveacar.
StandardEnglishisthevarietyofEnglishwhichisusuallyusedinprintandwhichisnormallytaughtinschoolsandtonon-nat
StandardEnglishisthevarietyofEnglishwhichisusuallyusedinprintandwhichisnormallytaughtinschoolsandtonon-nat
BecauseJenkinsneither______nordefendseithermanagementorthestrikingworkers,bothsidesadmirehisjournalistic______.
Hereissomeadviceonfoodshopping.The【C1】______familyspendsaboutone-sixthofitsincome【C2】______food.Becausefoodisex
However,veryinterestingdynamicsregardingthecompetitionandmarketstructureare______.
Expertssaywalkingisoneofthebestwaysforapersontoremainhealthy.
随机试题
固定桥设计应力分布最均匀的是
防制疾病包括哪两项不可分割的内容
下列关于肺下界的体表投影,说法正确的是
关于节能建筑围护结构的热工性能的说法,正确的是()。
某招标项目采用经评审的最低投标价法评标,招标文件规定对同时投多个标段的评标修正率为5%。投标人甲同时投标1#、2#标段,报价分别为5000万元、4000万元。若甲在1#标段中标,则其在2#标段的评标价为()万元。
销售包装
无机胶凝材料包括()
简述我国中学德育的任务与主要内容。
(2018·山西)上课时小明和小红都没有回答出老师的提问,王老师直接批评了聪明外向但不认真思考的小明,对内向胆小的小红则耐心启发。她遵循的教学原则是()
A、Theyarefullyoccupiedwiththeirownbusiness.B、Notmanyofthemstayinthesameplaceforlong.C、Notmanyofthemcanwi
最新回复
(
0
)