首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
[A] Refuse Gimmicks [B] Be Wary of Price Levels [C] Say No to Useless Things [D] Never Pay List Price [E] Stand
[A] Refuse Gimmicks [B] Be Wary of Price Levels [C] Say No to Useless Things [D] Never Pay List Price [E] Stand
admin
2013-06-10
38
问题
[A] Refuse Gimmicks
[B] Be Wary of Price Levels
[C] Say No to Useless Things
[D] Never Pay List Price
[E] Stand up to Temptations
[F] Switch — or Threaten to
[G] Don’t Buy on Impulse
In recent years the basic market principles of competition and choice have expanded into new aspects of American life. Consumers now face a bewildering array of options for air travel, phone service, medical care, even postal service. Car buyers can shop on the Internet for the best price at any dealership in their area. In some parts of the country, homeowners can purchase electricity from a menu of companies. All this choice translates into unprecedented consumer power.
One of the persistent myths of capitalist culture is that business people love competition. They don’t. They spend their waking hours plotting ways to avoid it, and keep prices high. These days they use information technologies that give them intricate data on individual shoppers, and then present multiple prices to get each consumer to cough up the maximum he is willing to pay. The airlines have mastered this game, offering many levels of fares.
So how can you make the most of your new power as a consumer? Here are rules to help you find your way.
41.______
In the New Economy, competition is so strong that fewer stores and services are immune to price pressure, so sharpen your bargaining skills. Ask retailers to match prices you’ve seen on the Internet. Ask at the checkout counter if there are any coupons or discounts you can use. Ask hotel clerks if there are better rates available. You’ll be surprised how often the answer is yes.
42.______
As competition heats up and pushes prices down, businesses scramble to boost their profits by heaping on extras: rust proofing your car, service contracts on your appliance, prepaid gasoline for your rental car. These stunts are devised to make you pay more at the last minute and probably aren’t a good deal.
43.______
The information highway is a two-way street. As a consumer, you can get more data. But while you are roaming the Web, businesses are studying your habits and vulnerabilities.
Have a weakness for chocolates? Don’t be surprised if Amazon. Com offers to sell you a box while you’re browsing for books. They’re using a wrinkle on the last-minute marketing pitch perfected by McDonald’s: “Would you like fries with that?” The ploy works remarkably well.
44.______
Versioning is a tactic used by businesses to separate status-conscious consumers from the bargain-hungry ones — since the former mean bigger profit margins. “Deluxe” and “platinum” are code words used to entice status seekers to open their wallets.
Add a third price level and the purses of even bargain-hungry shoppers can be pried open. Research shows that many consumers who might pick the lower-priced option when given just two choices will choose the medium-priced alternative if given three. “Consumers try to avoid extreme options,” write Carl Shapiro and Hal R. Varian in their book Information Rules.
Consumers in .the New Economy face more demands on their time and attention than ever before, so they’re inclined to make the most familiar choice. Consider this: it had been a decade and a half since the breakup of AT&T, yet it is still by far the largest long-distance provider — even while other phone companies offer $ 50 worth of free service for switching. More than ever, it pays to change services and brands.
If you don’t want the hassles of switching remember that businesses are eager to hang on to consumers. The next time you get a tempting offer from a credit-card issuer or a phone company, call your current provider and ask them to match the deal. You’ll be pleased to find how often they’ll agree.
选项
答案
D
解析
从文章的前三段可知,本文谈论的主题是怎样才能充分行使消费者的新权力。第四段谈到,竞争使得很少有商家能不受价格压力(price pressure)的影响,于是消费者要提高砍价的技巧(sharpen bargain skills),买东西时要让零售商减价,要索要优惠券(coupons)、折扣(discounts)等等,这一切都与“讨价还价”,与花最少的钱有关。浏览选项,与之相符的只有[D]“不要按标价付款”。
转载请注明原文地址:https://kaotiyun.com/show/Erd4777K
0
考研英语一
相关试题推荐
YouaregoingtoreadatextaboutstudyingintheUnitedStates,followedbyalistofexamples.Choosethebestexamplefromt
MannersnowadaysinmetropolitancitieslikeLondonarepracticallynon-existent.Itisnothingforabig,strongschoolboytoe
TheoverallattitudeofthewritertowardstheFrenchsoccerteamis______.Theword"crown"attheendofparagraph3issimi
MostofthefirstBlackslavesthatbecamecowboys______.WhydoyouthinktheauthortalksaboutslavesbeforetheCivilWar
Whatdoesthefirstsentenceofthepassagemean?Whatdoestheword"mind-boggling"(Sentence1,Paragraph3)probablymean?
Whatisthebesttitleforthispassage?Wecaninferfromthepassagethatsomeparentssendtheirchildrentoreceiveeducati
Oneofthestrangestaspectsofthemechanicalapproachtolifeisthewidespreadlackofconcernaboutthedangeroftotaldest
Thefactthatblindpeoplecan"see"thingsusingotherpartsoftheirbodiesapartfromtheireyesmayhelpustounderstandou
ThefederalentitycreatedbytheConstitutionisbyfarthedominantfeatureoftheAmericangovernmentalsystem.(1)_____the
随机试题
A.滋阴养血,润燥生津B.开郁化痰,润燥降气C.滋养津液,泄热散结D.滋阴养血,破结行瘀以启膈散治疗噎膈,取其功能为
下列选项中,由原发性肺结核引起的是
下列何症属于湿性趋下的表现
CT图像用于放射治疗计划设计的原理是
患者,男性,32岁,与人口角争执被人用拳击伤。伤及上中切牙,自觉患牙伸长和松动并有咬合痛,检查见上中切牙无明显移位,叩诊(±~+),松动Ⅰ度。若根尖片表明,右上中切牙已存在明显移位,未见牙折,应采用的治疗措施为()
A.风热燥火阳邪为患B.饮食不节C.情志过极D.火盛、气伤、瘀血
下列鞣质的性质不正确的是()
根据我国宪法规定,下列选项中哪一种情况不是公民获得物质帮助权?()
最近,由多国科学家组成的团队利用一台粒子加速器,让两束原子在一个圆环轨道上做高速运动,发现这些原子自身的时间确实比外界时间慢了。这项实验进一步证明了作为物质运动存在形式的时间具有
Agoodmarriagemeansgrowingasacouplebutalsogrowingasindividuals.Thisisn’teasy,marriagehasalwaysbeendifficult.
最新回复
(
0
)