首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
When shopkeepers want to lure customers into buying a particular product, they typically offer it at a discount. According to a
When shopkeepers want to lure customers into buying a particular product, they typically offer it at a discount. According to a
admin
2013-11-10
33
问题
When shopkeepers want to lure customers into buying a particular product, they typically offer it at a discount. According to a new study to be published in the Journal of Marketing, they are(1)_____ a trick.
A team of researchers, led by Akshay Rao of University of Minnesota, looked at consumers’ (2)_____ to discounting. Shoppers, they found, much prefer getting something extra free to getting something cheaper. The main reason is that most people are(3)_____ at fractions.
Consumers often struggle to realise,(4)_____, that a 50% increase in(5)_____ is the same as a 33% discount in price. They(6)_____ assume the former is better value. In an experiment, the researchers sold 73% more hand lotion when it was offered in a(7)_____ pack than when it carried an equivalent discount.
This numerical blind(8)_____remains even when the deal(9)_____ favours the discounted product. In another experiment, this time on his undergraduates, Mr. Rao offered two deals on loose coffee beans: 33% extra free or 33%(10)_____ the price. The discount is(11)_____ the better proposition, but the experiment shows the supposedly clever students viewed them(12)_____ equivalent.
Marketing types can draw lessons(13)_____ just pricing, says Mr. Rao. When advertising a new car’s efficiency, for example, it is more(14)_____ to talk about the number of extra miles per gallon it does,(15)_____ the equivalent percentage fall in fuel(16)_____.
There may be lessons for officials(17)_____ regulate prices too. Even well-educated shoppers are easily(18)_____. Sending everyone back to school for math seems out of the question.(19)_____ more prominently displayed unit prices in shops and advertisements would be a great(20)_____.
(18)
选项
A、persuaded
B、distracted
C、foxed
D、impressed
答案
C
解析
句中even表让步,说明即使是受过良好教育的购物者也会觉得计算折扣和赠品这些困难.fox作动词时,指“欺骗”,符合语义。persuaded“劝说”;distracted“分心”;impressed“印象深刻”。
转载请注明原文地址:https://kaotiyun.com/show/EuGK777K
0
专业英语四级
相关试题推荐
Accordingtothepassage,mostgraduationspeechestendtorecall______memories.Itisimpliedinthepassagethatatgreatmo
Geography______certainthingslikethelocationanddistributionofcountries,peoples,products,andclimatesasitsbasisof
Grainproductionintheworldis______,butstillmillionsgohungry.
"Accordingtothemost______records,mydearchildren,"saidGrandfather,"thechair,aboutthistime,hadthemisfortunetob
Knowingisdiscipline-specific;itdefinesallthosethingswecometolearnwhenwepursuethecraftofourparticulartraining
Knowingisdiscipline-specific;itdefinesallthosethingswecometolearnwhenwepursuethecraftofourparticulartraining
随机试题
电解池是把电能转化为()的装置。
试述社会福利与工资和社会保险的区别与联系。
治疗阴部湿疹、湿疮、疥癣,宜选用()
桥梁用盆式橡胶支座竖向承载力试验正式加载前应预压三次,预压荷载为支座竖向设计承载力的1%。()
在设定绩效评估标准时,通常要考虑的标准有()。
据某市交警部门公布的数据,在该市全市上个月发生的13000多起汽车交通事故中,只有10%是因为司机酒后驾驶造成的。由此可见.酒后驾驶的危险性并不像某些交通宣传中所说的那么大。“酒后驾驶,等于送死”只是危言耸听的夸张宣传而已。假定以上数据无误,那么
在教育测量统计中,适用于次数、百分比统计而不适用于中位数、等级相关系统统计的测量类型是()
执行定义数组命令DIMENSIONA(3),则语句A=3的作用是()。
窗体上有一个Textl文本框,并编写了下面事件过程:PrivateSubText1_KeyPress(KeyAsciiAsInteger)KeyAscii=KeyAscii+3EndSub程序运
ManandComputerWhatmakespeopledifferentfromcomputerprograms?Whatisthemissingelementthatourtheoriesdon’tyet(
最新回复
(
0
)