首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Money spent on advertising is money spent as well as any I know of. It serves directly to assist distribution of goods at reason
Money spent on advertising is money spent as well as any I know of. It serves directly to assist distribution of goods at reason
admin
2014-02-11
68
问题
Money spent on advertising is money spent as well as any I know of. It serves directly to assist distribution of goods at reasonable prices, thereby establishing a firm home market and so making it possible to provide for export at competitive prices. By drawing attention to new ideas, it helps enormously to raise standards of living. By helping to increase demand, it ensures an increased need for labor, and is therefore an effective way to fight unemployment. It lowers the cost of many services: without ads your daily newspaper would cost four times as much, the price of your TV license would need to be doubled, and travel by bus or tube would cost fifty percent more.
74.
And perhaps most important of all, ads provides a guarantee of reasonable value in the products and services you buy.
Apart from the fact that twenty - seven Acts of Parliament govern the terms of advertising, no regular advertiser dare promote products that fail to live up to the promise of his ads. He might fool some people for a little while through misleading ads. He will not do so for long, for mercifully the public has the good sense not to buy the inferior article more than once. If you see an article consistently advertised, it is the surest proof I know that the article does what is claimed for it, and that it represents good value.
Advertising does more for the material benefit of the community than any other force I can think of.
There is one more point I feel I ought to touch upon. Recently I heard a well - known TV personality declare that he was against advertising because it persuades rather than informs. He was drawing excessively fine distinctions. Of course advertising seeks to persuade.
If its message were confined merely to information - and that in itself would be difficult if not impossible to achieve, for even a detail such as the choice of color of a shirt is subtly persuasive - advertising would be so boring that no one would pay any attention. But perhaps that is what the well - known TV personality wants.
In the author’s opinion, ______.
选项
A、advertising benefits people by providing information
B、advertising seldom misleads people with information
C、there is nothing wrong with ads in persuading buyers
D、advertising with only information is a waste of money
答案
C
解析
针对一位电视名人对广告的感受,文章最后一段作者论述了广告说服人们去购买的合理性,因此应选C;其他三个选项并非作者的观点。
转载请注明原文地址:https://kaotiyun.com/show/EvDO777K
0
成人本科学位英语
相关试题推荐
Thenorthernandsouthernpolarregionsaredifferentinmanyways.Themostimportantdifferenceconcernsthedistributionofl
Thenorthernandsouthernpolarregionsaredifferentinmanyways.Themostimportantdifferenceconcernsthedistributionofl
Forthispart,youareallowedthirtyminutestowriteacompositionofnolessthan120wordsonthetopic"TheReasonsWhyAdu
Woman:John,areyoudoingresearchforProfessorWilliamsthissemester?Man:Actually,I’mworkingashisteachingassistant.
ProfessorSmith,alongwithhisassistants,______ontheprojectdayandnighttomeetthedeadline.
Dr.Cleimandidnotexplaininthepassage______.Forwhatreasonmayhusbandsandwivesquarrelwitheachother?
Speakersofthoselanguagesthushavetolearnanewwayofreasoningandexpressingtheirideasiftheyaregoingtocommunicat
______deservestheawardwillcertainlygetit.
Heisopposed(to)theproject(forthereason)whyitisnot(feasible)(forthetimebeing).
随机试题
简述SQLServer的特点。
资源共享是计算机网络的主要功能,计算机资源包括()
A/骨髓增生极度减低B/骨髓增生减低C/骨髓增生活跃D/骨髓增生明显活跃E/骨髓增生极度活跃急性白血病
陶某为其女儿投保人身保险,保险合同约定分期支付保险费,陶某支付了首期保险费用,因长期外出,第二期超过60天未支付当期保险费,这可能引起什么后果?()
个人独资企业和合伙企业在年度中间合并、分立、终止时,投资者应当在停止生产、经营之日起( )日内,向主管税务机关办理当期个人所得税汇算清缴。
下列哪种人格问卷是根据艾森克的人格三因素模型建立的?()
影响资本积累的因素主要有
设f(x)在[a,b]上连续,在(a,b)内可导,其中a>0且f(a)=0。证明:在(a,b)内存在一点ξ,使
TipsforPlanningaPresentationI.TheculturalstyleofpresentationforEnglishspeakersA【T1】______withonemainideaC
InastepthatshouldhelpmaketheInternetsaferforconsumers,anti-virusgiantSymanteconWednesdaywillintroduceaprotec
最新回复
(
0
)