首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Nike is one of the world’s best-known sports shoe and clothes companies. It earns over $1 billion a year. It markets running sho
Nike is one of the world’s best-known sports shoe and clothes companies. It earns over $1 billion a year. It markets running sho
admin
2010-02-05
69
问题
Nike is one of the world’s best-known sports shoe and clothes companies. It earns over $1 billion a year. It markets running shoes, walking shoes, basketball shoes, jogging(慢跑)suits, and many other related products.
In spite of its success, Nike relies very much on famous people’s support to promote consumer sales. Over the past few years, Nike has made good use of one of the most popular names in sports history: Michael Jordan for Air Jordan basketball shoes and clothing.
In the first two years on the market, Nike sold 2 million pairs of Air Jordan’s; and sales from the shoes and clothing reached $100 million. Michael Jordan’s fee? $2.5 million over five years, a royalty(使用费)on all items sold, and a number of other benefits.
Nike’s promotion efforts for Air Jordan have been impressive. It decided to hire Michael Jordan after he starred for the gold-medal winning in 1984 U. S. Olympic basketball team. He has since become an exciting popular player in the National Basketball Association. The name Air Jordan came from the shoe’s air-sole(充气鞋底) and Michael Jordan’s name. The original shoe was a high-top black and red model, designed to be both comfortable and fashionable. Magazine and television commercials, for which Nike has invested $5 million, have shown Jordan leaping and blocking shots. Enormous billboards(户外广告牌)of him in action also have appeared in major cities. McDonald’s and coke(可乐)commercials displaying Jordan have enhanced his public image.
Nike received early publicity when the Chicago Bulls (his basketball team)refused to let Jordan wear the red and black shoes, since they did not match the team’s colors. After getting headlines everywhere, Nike supplied Jordan with shoes in the Bulls’ colors.
选项
A、Nike is an ad company
B、Nike is a famous basketball player
C、Nike has made use of Jordan to promote sales
D、Nike sold 2 million pairs of sports shoes to Michael Jordan
答案
C
解析
题干意为“文章主要想要告诉我们…”。该题为主旨题。由第二段可以看出耐克公司主要是依靠名人效应来促销,并且已经很好地利用迈克尔.乔丹的名字来生产篮球鞋和运动服,后面三段都是对这一主题展开叙述。
转载请注明原文地址:https://kaotiyun.com/show/F7qK777K
本试题收录于:
大学英语三级A级题库大学英语三级分类
0
大学英语三级A级
大学英语三级
相关试题推荐
假定你是王军,公司销售部员工,向本部门经理李俊写一封投诉信。内容:1.事由:更换电脑;2.原因:2台电脑坏了,其余4台速度很慢,部门员工的工作已经受到影响,部门员工一个月前就已经报告了;3.要求:购买6台新电脑。抄送:公司采购部写信时间:
(Frank)________speaking,youshouldapologizetoherforyourmistakes.
Duringthe1990s,there________asignificantgrowthinthenumberofsmallbusinessinthecountry.
Hismothertoldmethathe______readquitewellattheageoffive.
ThenewideaabouteducationintheU.S.isthat______.Usually,thecontinuingeducationprogramisgiven______.
A、Atthesupermarket.B、Intherestaurant.C、Intheman’shome.D、Inthewoman’shome.AW:Whatasurprisetoseeyouatthesup
Whatisthenameoftheadvertiser?Towhomshouldthestudentssendtheirapplicationletters?
A、Shewastroubledbyadifficultmathematicsquestion.B、ShewasworriedaboutnextMonday.C、Shewasafraidtotakepartinan
A、Thewomancancorrecthermistakelater.B、Thewomanansweredthreequestionscorrectly.C、Thewomancan’tchangeheranswers
TsinghuaUniversity,locatedinthenorthwesternsuburbsofBeijing,wasestablishedin1911onthesiteof"QingHuaYuan"——af
随机试题
过多的,过度的;极端的adj.e________
治疗胆道蛔虫症的经验穴是
了解子宫内膜周期性变化最可靠的方法是:
A.芳香化浊,降逆和胃B.益气健脾,和胃降逆C.益气生津,降逆止吐D.暖脾温肾,降逆和胃E.温中健脾,和胃降逆
A.硝苯地平B.亚硝酸异戊酯C.硝酸甘油D.普萘洛尔E.尼可地尔
依照《中华人民共和国广告法》,不得做广告的药品是
下列用地中,可以采取协议方式出让国有建设用地使用权的是()。[2009、2007年考试真题]
()是求取建筑物折旧最详细、最复杂的一种方法。
《给水排水管道工程施工及验收规范》规定,水压试验前,除接口外,管道两侧及管顶以上回填高度不应小于()m。
TheChinesegovernmenttakesthefollowingmeasurestoensurethefoodsecurityEXCEPT
最新回复
(
0
)