2. 外语
  3. One of your biggest customers recently started purchasing from a competitor instead of from your organisation, and your Managing

One of your biggest customers recently started purchasing from a competitor instead of from your organisation, and your Managing

admin2018-04-18  71
问题    One of your biggest customers recently started purchasing from a competitor instead of from your organisation, and your Managing Director has asked you to investigate the reasons for this.
   Write your report for the Managing Director:
   explaining how you investigated the reasons
   giving details of what you discovered
   suggesting a way of dealing with the situation.
选项
答案We are going to Lose one of our Biggest Customer Introduction The aim of this report is to analyse the current situation with the danger of losing one of our biggest customer and give some reasons why this has happened. The report also Includes recommendations to deal with this situation. Reasons for the Situation The reasons for this situation seem to be heavy. We had been asked for claryfication and rather we went to the chairman of the company to ask some questions. What we found was that competitors offered better conditions as we did. This can be attributed to the fact that the quality of the products is different. Moreover, the particular customer has had delivery problems and trubles with the service. This referers to a weak experience in the past and it seems unlikely for the convidence between business partners. We therefore have to find a solution how to improve the relationship for the future. Recommendations The competition in this sector is strong. We should therefore consider a special training in providing the company and its service. In addition, we should make an annual survey with customers to see how satisfied they are with our current service. To summarize I think that the future prospects are promising. Your comments on the above report would be very welcome.
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