首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
专升本
Amtrak(美国铁路客运公司) was experiencing a downswing in ridership (客运量) along the lines comprising its rail system. Of major concern to
Amtrak(美国铁路客运公司) was experiencing a downswing in ridership (客运量) along the lines comprising its rail system. Of major concern to
admin
2017-09-04
36
问题
Amtrak(美国铁路客运公司) was experiencing a downswing in ridership (客运量) along the lines comprising its rail system. Of major concern to Amtrak and its advertising agency DDB Needham, were the long-distance western routes where ridership had been declining significantly. At one time, trains were the only practical way to cross the vast areas of the west. Trains were fast, very luxurious, and quite convenient compared to other forms of transportation existing at the time. However, times change and the automobile became America’s standard of convenience. Also, air travel had easily established itself as the fastest method of traveling great distances. Therefore, the task for DDB Needham was to encourage consumers to consider other aspects of train travel in order to change their attitudes and increase the likelihood that trains would be considered for travel in the west.
Two portions of the total market were targeted: 1) anxious fliers—those concerned with safety, relaxation, and cleanliness and 2) travel-lovers—those viewing themselves as relaxed, casual, and interested in the travel experience as part of their vacation. The agency then developed a campaign that focused on travel experiences such as freedom, escape, relaxation, and enjoyment of the great western outdoors. It stressed experiences gained by using the trains and portrayed western train trips as wonderful adventures.
Advertisements showed pictures of the beautiful scenery that could be enjoyed along some of the more famous western routes and emphasized the romantic names of some of these trains (Empire Builder, etc.). These ads were strategically placed among family-oriented TV shows and programs involving nature and America in order to most effectively reach target audiences. Results were impressive. The Empire Builder, which was focused on in one ad, enjoyed a 15 percent increase in profits on its Chicago to Seattle route.
What’s the author’s purpose in writing this passage?
选项
A、To show the inability of trains to compete with planes with respect to speed and convenience.
B、To stress the influence of the automobile on America’s standard of convenience.
C、To emphasize the function of travel agencies in market promotion.
D、To illustrate the important role of persuasive communication in changing consumer attitudes.
答案
D
解析
问写作目的,是主旨题。A和B是文中的细节,并非作者意图,C项中“强调旅行社的作用”不正确,D项意为“令人信服的交流对改变消费者态度很重要”,即强调广告的作用,故选D。
转载请注明原文地址:https://kaotiyun.com/show/FMiC777K
本试题收录于:
英语题库成考专升本分类
0
英语
成考专升本
相关试题推荐
Mostdictionarieswilltellyouanumberof【21】aboutalanguage.Therearethreethingsinparticularthat【22】important.Theset
Everyfewweeks,outsidethemovietheatreinpracticallyanyAmericantowninthelate1910s,stoodthelife-sizedcard-boardf
Everyfewweeks,outsidethemovietheatreinpracticallyanyAmericantowninthelate1910s,stoodthelife-sizedcard-boardf
Athiefenteredthebedroomofthe30thpresidentoftheUnitedStates,whomethimandhelpedhimfree.Theeventhappened
InMay1927,atleastfourdifferentpeoplewereplanningtoflybetweenNewYorkandParis.Onthemorningof20May,noneoft
ParisisthecapitaloftheEuropeannationofFrance.Itisalsooneofthemostbeautifulandmostfamouscitiesintheworld.
Apieceofwritinggivinginstructionshasmuchincommonwiththeexplanationofaprocess,【36】itisaddressedtoadifferentr
Alittleboyinvitedhismothertoattendhisschool’sfirstteacher-parentmeeting.Tothelittleboy’s【21】,shesaidshewould
TraincompaniesinTokyoaretakingactiontoreducethenumberofpeoplejumpinginfrontoftrains.Theyarefittingblueligh
EveryyearjustafterChristmastheJanuarySalesstart.Alltheshopsreducetheirpricesandfortwoweeks,theyarefullofp
随机试题
在社会主义制度下,积累基金主要用于()。
从公元1400年到1900年是第三个大的气候时期,竺可桢称此期为
A.5%B.15%C.20%D.40%E.60%正常人体血浆约占体重的
5A电流互感器电缆芯线截面积宜不小于下列何值?
()是银行发放贷款前最重要的一环,也是贷款发放后能否如数按期收回的关键。
在发生全球危机那样的极为紧急的时刻,投机活动猖獗,利率急剧上升,一切都变化不定,保护好自己的财产是至关重要的。管理和经济领域的专家认为:储蓄仍然是最安全的避难所,尽管收益非常低,但是把钱存起来实际上不会遇到风险。即使存款的银行破产,政府也保证归还储户一定数
∫χsinχdχ=().
依据《行政处罚法》规定,限制人身自由的行政处罚应由()。
已知13+23+33+…+n3=(1+2+3+…+n)2,问13+33+53+…+193=()。
新型工业化道路的主线是
最新回复
(
0
)