首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
专升本
Amtrak(美国铁路客运公司) was experiencing a downswing in ridership (客运量) along the lines comprising its rail system. Of major concern to
Amtrak(美国铁路客运公司) was experiencing a downswing in ridership (客运量) along the lines comprising its rail system. Of major concern to
admin
2017-09-04
24
问题
Amtrak(美国铁路客运公司) was experiencing a downswing in ridership (客运量) along the lines comprising its rail system. Of major concern to Amtrak and its advertising agency DDB Needham, were the long-distance western routes where ridership had been declining significantly. At one time, trains were the only practical way to cross the vast areas of the west. Trains were fast, very luxurious, and quite convenient compared to other forms of transportation existing at the time. However, times change and the automobile became America’s standard of convenience. Also, air travel had easily established itself as the fastest method of traveling great distances. Therefore, the task for DDB Needham was to encourage consumers to consider other aspects of train travel in order to change their attitudes and increase the likelihood that trains would be considered for travel in the west.
Two portions of the total market were targeted: 1) anxious fliers—those concerned with safety, relaxation, and cleanliness and 2) travel-lovers—those viewing themselves as relaxed, casual, and interested in the travel experience as part of their vacation. The agency then developed a campaign that focused on travel experiences such as freedom, escape, relaxation, and enjoyment of the great western outdoors. It stressed experiences gained by using the trains and portrayed western train trips as wonderful adventures.
Advertisements showed pictures of the beautiful scenery that could be enjoyed along some of the more famous western routes and emphasized the romantic names of some of these trains (Empire Builder, etc.). These ads were strategically placed among family-oriented TV shows and programs involving nature and America in order to most effectively reach target audiences. Results were impressive. The Empire Builder, which was focused on in one ad, enjoyed a 15 percent increase in profits on its Chicago to Seattle route.
What’s the author’s purpose in writing this passage?
选项
A、To show the inability of trains to compete with planes with respect to speed and convenience.
B、To stress the influence of the automobile on America’s standard of convenience.
C、To emphasize the function of travel agencies in market promotion.
D、To illustrate the important role of persuasive communication in changing consumer attitudes.
答案
D
解析
问写作目的,是主旨题。A和B是文中的细节,并非作者意图,C项中“强调旅行社的作用”不正确,D项意为“令人信服的交流对改变消费者态度很重要”,即强调广告的作用,故选D。
转载请注明原文地址:https://kaotiyun.com/show/FMiC777K
本试题收录于:
英语题库成考专升本分类
0
英语
成考专升本
相关试题推荐
Everyfewweeks,outsidethemovietheatreinpracticallyanyAmericantowninthelate1910s,stoodthelife-sizedcard-boardf
Nine-year-oldLouisPasteurrushedintothelittlehouse,hisfacewhite."Mother!"hecried,"Amaddoghasbittenmyfrien
Nowadaysmostpeopledecidequite【61】whatkindofworktheywoulddo.WhenIwasatschool,wehadtochoose【62】whenwewerefif
Nowadaysmostpeopledecidequite【61】whatkindofworktheywoulddo.WhenIwasatschool,wehadtochoose【62】whenwewerefif
—Whatcoursesareyougoingtodonextterm?—Idon’tknow.Butit’sabouttime_____onsomething.
Apieceofwritinggivinginstructionshasmuchincommonwiththeexplanationofaprocess,【36】itisaddressedtoadifferentr
Ialwayshaveadifficulttimechoosingoriginalbirthdaypresents.Myimaginationneverseemstogetbeyondties,handkerchiefs
TraincompaniesinTokyoaretakingactiontoreducethenumberofpeoplejumpinginfrontoftrains.Theyarefittingblueligh
TraincompaniesinTokyoaretakingactiontoreducethenumberofpeoplejumpinginfrontoftrains.Theyarefittingblueligh
Ontheanniversaryoftheartist’sbirth,VanGogh’sSunflowerswas【C1】______forjustunder£25millionatthefineartauctione
随机试题
不符合渗出液特点的是
患者,男,30岁。发热恶寒,头身疼痛,鼻塞,无汗,脉浮紧。且伴咳喘日久,咯痰稀白量多。宜选
在旁听口腔健康教育课时,高教授注意到卫生老师下面的一个说法是不正确的
A、单萜B、倍半萜C、二萜D、三萜E、四萜由2个异戊二烯单元聚合而成的是()。
以下属于危险、有害因素辨识与分析工作内容的是()。
在堤防工程的堤身填筑施工中,根据碾压试验确定()等,以保证碾压质量达到设计要求。
国家税务总局制定的税务行政处罚规章中对非经营活动和经营活动中的违法行为设定的处罚包括()。
下列属于劳动教养人员的义务的是()。
“我国发射的一颗电视广播卫星未能进入轨道”“里约奥运会中国在金牌榜屈居第二”“近日,游泳世锦赛,跳水梦之队丢金,傅园慧落后0.01秒获得银牌”“邹市明在拳王争霸赛中遗憾惨遭逆转”等消息发布后,网友纷纷留言安慰、打气,满满的正能量让人欣喜。我国体育事业取得了
SmotherLoveEverymorning,LeanneBricklandandhersisterwouldbicycletoschoolwiththesamewordsringingintheirea
最新回复
(
0
)