首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
You are going to read an article about the effect of advertising on children. For questions 22- 35, choose from the sections of
You are going to read an article about the effect of advertising on children. For questions 22- 35, choose from the sections of
admin
2010-12-18
52
问题
You are going to read an article about the effect of advertising on children. For questions 22- 35, choose from the sections of the article (A-F). The sections may be chosen more than once. There is an example at the beginning (0).
Which section of the article mentions
the kind of shop in which TV advertising expects to see results? 0 B
the influence a parent has had over their child’s views? 【S1】______
the fact that children do not understand why their parents refuse their demands? 【S2】______
a parent who understands why children make demands? 【S3】______
a family who rarely argue while shopping? 【S4】______
someone who feels children ought to find out for themselves how to make 【S5】______
decisions about what to buy?
the fact that parents can be mistaken about what food is good for you? 【S6】______
an unexpected benefit for shops? 【S7】______
a parent who regrets buying what their children have asked for? 【S8】______
a parent who has different rules for themselves and their children? 【S9】______
a parent who feels annoyed even before the children ask for anything? 【S10】______
the fact that parents blame the advertisers for the difficult situation they 【S11】______
find themselves in?
the regularity of children’s demands? 【S12】______
the need for parents to discuss food with their children? 【S13】______
a TV advertising rule which has little effect? 【S14】______
Young Shoppers
A Supermarket shopping with children, one mother says, is absolute a murder: "They want everything they see. If it’s not the latest sugar-coated breakfast cereal, it’s a Disney video or a comic. Usually all three. I can’t afford all this stuff and, anyway, if I agree to their demands I feel I’ve been persuaded against my better judgment and I feel guilty about buying and feeding them rubbish. Yet I hate myself for saying no all the time, and I get cross and defensive in anticipation as we leave home. I do my best to avoid taking them shopping but then I worry that I’m not allowing them to have the experience they need in order to make their own choices. I can’t win."
B Research has found that children taken on a supermarket trip make a purchase request every two minutes. More than £150 million a year is now spent on advertising directly to children, most of it is on television. That figure is likely to increase and it is in the supermarket aisles that the investment is most likely to be successful. For children, the reasons behind their parents’ decisions about what they can and cannot afford are often unclear, and arguments about how bad sugar is for their teeth are unconvincing when compared with the attractive and emotionally persuasive advertising campaigns.
C According to Susan Dib of the National Food Alliance, "Most parents are concerned about what they give their children to eat and have ideas about what food is healthy—although those ideas are not always accurate. Obviously, such a dialogue between parents and children is a good thing, because if the only information children are getting about products is from TV advertising, they are getting a very one- sided view. Parents resent the fact that they are competing with the advertising industry and are forced into the position of repeatedly disappointing their children." The Independent Television Commission, which regulates TV advertising, prohibits advertisers from telling children to ask their parents to buy products. But, as Dib points out, "The whole purpose of advertising is to persuade the viewer to buy something. So even if they cannot say, ’Tell your mum to buy this product,’ the intended effect is precisely that."
D A major source of stress for some parents shopping with children is the mental energy required to decide which demands should be agreed to and which should be refused. One mother says she has patience when it comes to discussing food with her children, but she still feels unhappy about the way she manages their shopping demands: "My son does pay attention to advertisements but he is critical of them. We talk a lot about different products and spend time looking at labels. I’ve talked about it so much that I’ ve brainwashed him into thinking all adverts are rubbish. We have very little conflict in the supermarket now because the children don’t ask for things I won’t want to buy."
E Parents also admit they are inconsistent, even hypocritical, in their responses to their children’s purchasing requests. Mike, father of a son of seven and a daughter of three, says, "We refuse to buy him the sweets he wants on the grounds that it’s bad for him while we are busy loading the trolley with double cream and chocolate for ourselves. It’s enjoyable to buy nice things, and it’s quite reasonable that children should want to share that, I suppose. But I still find myself being irritated by their demands. It partly depends on how I feel. If I’m feeling generous and things are going well in my life, I’m more likely to say yes. It’s hard to be consistent."
F Supermarkets themselves could do a lot more to ease parent-child conflict by removing sweets from checkout areas or even by providing supervised play areas. Although parents might spend less without their children with them, the thought of shopping without your six-year-old’s demands would surely attract enough extra customers to more than make up the difference.
【S7】______
选项
答案
F
解析
第28题的问题为:”Which section of the article mentions an unexpected benefit for shops?"(该文中哪一段提到一项商店意想不到的好处?)F段中描写道:“Although parents might spend less without their children with them,the thought of shopping with out your six-year-old’s demands would surely attract enough extra customers…” (尽管不带着孩子购物家长们可能会消费得少一些,但是,购物时不听六岁孩子要求的想法肯定会吸引更多的顾客来购物,这样会补偿损失。)因此,答案为F。
转载请注明原文地址:https://kaotiyun.com/show/FT2d777K
本试题收录于:
BETS三级笔试题库北京英语水平考试(BETS)分类
0
BETS三级笔试
北京英语水平考试(BETS)
相关试题推荐
Yougotagiftfromyourfriend.Pleasewritealetterofthanks.Writeabout30-40words.
Readthefollowingtextanddecidewhichanswerbestfitseachspace.Forquestions26-45,markoneletterA,B,CorDony
Readthefollowingtextanddecidewhichanswerbestfitseachspace.Forquestions26-45,markoneletterA,B,CorDony
Readthefollowingtextanddecidewhichanswerbestfitseachspace.Forquestions26-45,markoneletterA,B,CorDony
Readthefollowingarticleandanswerquestions9-18onthenextpage.HappinessSecretsforToughTimes1.
Readthefollowingarticleandanswerquestions9-18onthenextpage.WhyAreWomenMoreVulnerabletoBrokenHeart
1.Ancientpeoplemadeclaypotterybecausetheyneededitfortheirsurvival.Theyusedthepotstheymadeforcooking,storing
Lookatthetenstatementsforthispart.YouwillhearashortinterviewwithGeorgeJones,executivedirectorforBreadfo
Lookatthetenstatementsforthispart.Youwillhearapassageabout"CreditCardsHistory".Youwilllistentoittwice
A.imaginativelyB.recentlyC.carefullyD.unscientificallyE.accidentallyF.satisfactorilySchaeferfoundawayofhowto
随机试题
溶血性输血反应可出现畏寒、发热、腰痛、血尿、黄疸等临床表现。()
A.自身免疫性溶血性贫血B.遗传性球形细胞增多症C.阵发性睡眠性血红蛋白尿D.地中海贫血Ham试验阳性常提示
用下列哪种消毒剂浸泡的器械使用前需用灭菌蒸馏水冲洗
男,40岁。夜尿多、乏力1年。查体:血压160/105mmHg,血钠142mmol/L,血钾2.0mmol/L,尿钾350mmol/L。最可能的诊断是
建设工程职业健康安全事故处理原则为()。
避雷器到变压器的最大允许距离()。
人们再谈论现在的孩子比过去的聪明。这说明儿童心理发展特征的()。
你是如何理解麦克卢汉理论的。并对该理论作出自己的评价。(北邮2010年研;武汉理工2009年研;南京师大2008年研)相关试题:(1)论述麦克卢汉的观点及其学术价值和现实意义。(上海交大2019年研)(2)麦克卢汉的“媒介即讯息”。(简答题,上海大学
亚里士多德认为教育应当包括体育、智育、德育,其理论依据是什么?
Whatdowemeanbyasatisfactorystandardofliving?Obviously,itmustincludethebasicnecessitiesoflifesuchasfood,clo
最新回复
(
0
)