首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
It may be no surprise that the best-selling computer book so far this year is iPhone: The Missing Manual, by my colleague David
It may be no surprise that the best-selling computer book so far this year is iPhone: The Missing Manual, by my colleague David
admin
2015-10-21
67
问题
It may be no surprise that the best-selling computer book so far this year is iPhone: The Missing Manual, by my colleague David Pogue.
But here is something that did surprise me: The most popular edition of this book isn’t on paper or the PDF file that O’Reilly Media also sells. It is the downloadable application for the iPhone, according to Tim O’Reilly, the chief executive of O’Reilly Media.
Amid all the discussion of micropayments and other ways that the creators of news and other content can be paid for their work, the iTunes App store is shaping up to be a surprisingly viable way to sell all sorts of information and entertainment.
There is a lot more content of the sort you would have bought in the past but now you can get free on the Web: a directory of Congressional offices, standup comedy routines, gym workout videos, Zagat restaurant guides and a growing library of books. There is also a fair bit of free content, public-domain e-books like the complete works of Shakespeare and lots of advertising-supported media.(Business Week has a report this week on the App store’s role in music.)
What’s most interesting is how iPhone users are willing to spend money in ways that Web users are not.
I’ve criticized Apple from time to time for not having a coherent approach to delivering free content with advertising. But in some ways, the development of a market for paid content is a bigger and less expected achievement.
Why has this happened? Apple has created an environment that makes buying digital goods easy and common. With an infrastructure that supports one-click purchases of songs and videos, it was easy to add applications in the same paradigm. Paying for software, especially games, is not new to Apple customers. So when you see the iPhone manual or the Frommer’s Paris guidebook, it feels natural to click.(And of course, your credit card is already on file with Apple.)
There are certainly other precedents. Many people who steal songs through Lime-wire nonetheless pay $1.99 to use the same tunes as ringtones. And for avid book readers, Amazon’s Kindle has found a market willing to pay for electronic books. Apple is also starting to sell subscriptions to bundles of music, video and images from certain bands, like Depeche Mode. This is technically a product of the Music store, not the App store, but it still shows how people may be willing to pay for various bundles of content online.
There is a lot of work to do here. For example, I find the O’Reilly iPhone book a little hard to use. The text doesn’t seem particularly well-formatted for the iPhone page. And I would love to see more interactive features that utilize the phone interface(including some of David’s videos).
Andrew Savikas, O’Reilly’s vice president for digital initiatives, agrees with me, saying that the iPhone manual was rushed to get it out before Christmas. The company now has 20 titles in development for the iPhone(and eventually other mobile phones), and it is spending more time weaving in hyperlinks and adding other features.
"There is a lot more we can do to take advantage of this as a new medium," he said. O’Reilly, which sells to a lot of early adopters, has a range of digital distribution media.
"We try to say all of our writing is writing for the Web, and all of our publishing is digital publishing, so all our focus is building things into the content that make it more friendly to be digital," he said.
Before media companies rejoice that Apple has found a way to persuade a generation used to getting everything free on the Web to pay for some content, they should look a bit more closely at O’Reilly’s experience with the iPhone manual.
The book, which sells for $24.99, was initially offered as an iPhone app for $4.99. When the publisher raised the price to $9.99, sales fell 75 percent. O’Reilly quickly dropped the price back down to the lower level.
"This audience is very price sensitive," Mr. Savikas said.
So even if all content doesn’t have to be free, it may well have to be cheap.
Which category of writing does the passage belong to?
选项
A、Narration.
B、Description.
C、Persuasion.
D、Exposition.
答案
D
解析
文体题。纵观全篇,文章的目的是为了说明一种现象,只是文章部分内容穿插了记叙和议论的成分,故应划为说明文之列,选[D]。
转载请注明原文地址:https://kaotiyun.com/show/FWKO777K
0
专业英语八级
相关试题推荐
Tattoosdidn’tspringupwiththedawnofbikergangsandrock’n’rollbands.They’vebeenaroundforalongtimeandhadmany
A、BeijingEducationalPress.B、LiaoningEducationalPress.C、LondonGuinnessWorldRecord.D、IrelandGuinnessWorldRecord.C
A、Guinnessdevelopeditbyhimself.B、SirHughBeaverfirstaskedMcwhirtertwinstodevelopit.C、ItfirstdevelopedinIreland
IntheUnitedStates,bothpublicandprivateuniversitiesdependonthefollowingsourcesofincomeexcept______.
WhichofthefollowingaboutAmy’sbackgroundisINCORRECT?
WhichofthefollowingstatementsisTRUEaboutMissGreen’suniversitydays?
WhichofthefollowingstatementsisTRUEaboutMissGreen’suniversitydays?
AzharUsman,astand-upcomic,saysheisa"verypatriotic"AmericanMuslim."Iwoulddieforthiscountry,"hedeclares.After
AndrewCarnegie,knownastheKingofSteel,builtthesteelindustryintheUnitedStates,and,intheprocess,becameoneof
AndrewCarnegie,knownastheKingofSteel,builtthesteelindustryintheUnitedStates,and,intheprocess,becameoneof
随机试题
砌体工程的质量控制点为()。
症见神疲乏力,肌衄,舌淡证属于
在脑血管疾病中,起病速度最快的是
根据《合伙企业法》的规定,下列各项中,属于有限合伙人当然退伙的是()。
开业庆典赠送的礼品属于()的范畴。
下列说法错误的是()。
1946年1月,政治协商会议协议规定:改组国民党一党政府,成立政府委员会为最高国务机关,委员的一半由国民党以外的人士充任,这一规定()。
由于自然科学与社会科学的研究对象、性质的根本不同,所以自然科学的发展不必依靠人文和社会科学的发展。()
Salt,shellsormetalsarestillusedasmoneyinout-the-waypartsoftheworldtoday.Saltmayseemratherastrange【C1】___
Ithasrecentlybeenannouncedthatalargeshoppingcentermaybebuiltinyourneighborhood.Doyousupportoropposethispla
最新回复
(
0
)