2. 外语
  3. Public image【C1】______to how a company is viewed by its customers, suppliers, and stockholders, by the financial community, by t

Public image【C1】______to how a company is viewed by its customers, suppliers, and stockholders, by the financial community, by t

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问题     Public image【C1】______to how a company is viewed by its customers, suppliers, and stockholders, by the financial community, by the communities in which it operates, and by the federal and local governments. Public image is controllable to a【C2】______extent, Justas the product, price, place, and promotional efforts【C3】______.
    A firm’s public image【C4】______a vital role in the attractiveness of the firm and its products to employees, customers,【C5】______to such outsiders as stockholders, suppliers, creditors(债权人), government officials, as well as【C6】______special groups. With some things it is impossible to【C7】______all the diverse publics: for example, a new highly automated plant may meet the【C8】______. Of creditors and stock holders, but【C9】______will undoubtedly find resistance from employees who see their【C10】______threatened. On the other hand, high-quality products and service standards should bring almost complete approval,【C11】______low quality products and false claims would be widely【C12】______.
    A firm’s public image, if it is good, should be【C13】______and protected. It is a valuable asset【C14】______usually is built up over a long and satisfying relationship of a firm with its publics. If a firm has【C15】______a quality image, this is not easily countered or imitated by competitors.【C16】______an image may enable a firm to charge higher prices, to woo(争取)the best distributors and dealers, to attract the best employees, to【C17】______the most favorable creditor relationships and lowest borrowing costs. It should also allow the firm’s stock to command a higher price-earnings ratio than other firms in the same industry【C18】______such a good’ reputation and public image.
    A number of factors【C19】______the public image of a corporation. They include physical facilities, contacts of outsiders with company employees, product quality and dependability, prices【C20】______competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity.
【C4】
选项 A、establishes
B、plays
C、makes
D、obtains
答案B
解析 此题属于词语搭配题。playa role in意为“在……中起作用”，例如：Do you think intelligence plays an important role in the success of one’s career? 根据句意，在公司及其产品对人们的吸引力方面，公众形象起着关键的作用，故选项B)plays正确。选项A)establishes意为“建立”；选项C)makes意为“制造”；选项D)obtains意为“获得”。
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大学英语四级

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