首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The rise of multinational corporations (跨国公司), global marketing, new communications technologies, and shrinking cultural differe
The rise of multinational corporations (跨国公司), global marketing, new communications technologies, and shrinking cultural differe
admin
2013-01-12
83
问题
The rise of multinational corporations (跨国公司), global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.
Surprisingly, since modern PR was largely an American invention, the U. S. leadership in public relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming ore sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate (公司的) planning activities, compared to about one-third of U. S. companies, It may not be long before London replaces New York as the capital of PR.
Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts (相对应的人) in knowing a second language. Less than 5 percent of Burson-Marshall’s U. S. employees know two languages. Ogilvy and Mather has about the same percentage conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country.
Perhaps the PR industry might take a lesson from Ted Turner of CNN(Cable News Network). Turner recently announced that the word "foreign" would no longer be used on CNN news broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign.
We learn from the third paragraph that employees in the American PR industry ______ .
选项
A、speak at least one foreign language fluently
B、are ignorant about world geography
C、are not as sophisticated as their European counterparts
D、enjoy reading a great variety of English business publications
答案
C
解析
该题最大的干扰项可能来自于B项。但是文章第三段第3行只说美国人的世界地理观不强,并不能说他们对世界地理一无所知。
转载请注明原文地址:https://kaotiyun.com/show/Fa9O777K
0
考博英语
相关试题推荐
Althoughofcoursethereareexceptions,itseemsreasonablyclearthatincertaincountries-Rwanda,Somaliaandpartsofthefo
Severalguestswerewailingonthe______forthefrontdoortoopen.
Motorwaysare,nodoubtthesafestroadsinBritain.Mile【21】mile,vehicleforvehicle,youaremuch【22】likelytobekilledors
Motorwaysare,nodoubtthesafestroadsinBritain.Mile【21】mile,vehicleforvehicle,youaremuch【22】likelytobekilledors
Thefoodyoueatdoesmorethanprovideenergy.Itcanhaveadramaticeffectonyourbody’sabilitytofightoffheartdisease,
Hergovernment,byitsclear______withmanypreviouspolicies,hasplacedadoublestrainonthetraditionalrelationship.
InDisneyland,everyyear,some800,000plantsarereplacedbecauseDisneyrefusedto______signsaskinghis"guests"nottost
A______tothisproblemisexpectedtobefoundbeforelong.
EveryyearasChristmastimerushesin,Igetfranticinquiriesfromreadersaskingaboutthelegalityofgivinghandgunsasgif
Dinnerwillbeready_____,butwestillhavetimeforadrink.
随机试题
甲因打工在外留住3年,因此将其宅基地上兴建的3间房屋交给其朋友乙打理。在甲外出期间,乙在甲已有3间房屋基础上加盖1间房屋作为其子丙的婚房。甲回来后,对加盖1间房屋的归属发生争执,认为房屋都应归自己。该加盖的1间房屋的所有权属于()。
A.心房扑动B.心房颤动C.阵发性室性心动过速D.阵发性室上性心动过速E.窦性心动过速心律完全不整,心音强弱不等,脉短绌的是
与胃痛关系密切的脏腑是
男婴,30周宫内妊娠,顺产,体重2.2kg,唇周发绀,呼吸急促,此时应给予
女,33岁,自述记不清末次月经,今日娩出一女婴,身长40cm,体重1700g。指(趾)甲未达指(趾)端。估计孕周可能性最大为
男性,45岁。因胃癌行胃大部分切除术后13天,痊愈出院。正确的出院指导是()。
未成年人保护工作应遵循()与保护相结合的原则。
设xy=xf(z)+yg(z),且xf’(z)+yg’(z)≠0,其中z=z(x,y)是x,y的函数.证明:
软件开发的瀑布模型将软件的生存周期分为()。
如需要向一个二进制文件尾部添加数据,则该文件的打开方式为()。
最新回复
(
0
)