首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Read the article below from a leisure industry magazine and the questions. For each question 13—18, mark one letter (A, B, C or
Read the article below from a leisure industry magazine and the questions. For each question 13—18, mark one letter (A, B, C or
admin
2011-01-22
95
问题
Read the article below from a leisure industry magazine and the questions.
For each question 13—18, mark one letter (A, B, C or D)on your Answer Sheet for the answer you choose.
Cruise Ship: Where to Go
Passengers on cruise ship holidays, as they are described on TV programs and films, usually appear to be both wealthy and elderly. Such people do not, however, accurately represent the 6.8m passengers who took this kind of holiday last year. Over the last few years the world cruise industry has concentrated on appealing to younger, less wealthy people, giving them an experience more like a floating disco than the traditional quiet holiday on a luxury ship. Even families with young children are no longer so rare on cruise ships. Partly as a result, the number of passengers taking a cruise has increased by an average of 8.5% a year since 1990.
Cruise Star is now the world’s largest cruise line. The other two major companies are Intersail and Seaways. Together these three carry nearly half the world’s cruise passengers and make almost all the industry’s profits. For the 30 or so smaller firms, life is much tougher. That is because sheer size brings so many benefits to the large firms. They can negotiate bulk discounts on supplies such as food and fuel, and e-ven, if they order enough of them, on ships. A secondary disadvantage for the smaller operators is that they cannot spread overheads such as marketing as broadly. A significant part of the cost of sending people on a cruise happens before they go on board the ship. The three large companies between them spend more than $ 100m a year on TV advertising in America. They employ armies of salesmen. Delivering passengers to the ship is part of the package deal and, once again, volume means savings: Cruise Star is the biggest single buyer of airline tickets in America.
Cruise Star has ten ships, with four more on order for delivery by 1999. Intersail is building at a similar rate, hoping to expand today’s fleet of ten ships to 14 by 1998. Seaways will add three more ships to its present nine. The 30 ships on order throughout the industry will increase cruising capacity by 40% by 1998. Some analysts suspect that even the big companies will find it difficult to fill all those extra cabins. They make a comparison with the overcapacity in the airline market in the early 1990s, When aircraft ordered at a time of growth arrived during the recession. And they point out that, after steady growth, the American market was flat in 1995, with firms offering discounts up to 30% in order to fill cabins.
The big firms reckon that this pessimism is overdone. This year has started well. But if the industry’s outlook ends up being rougher than it hopes, many smaller firms will face a choice: go for specialized business, go out of business, or get taken over by a larger business. Already more than 40 small companies offer an increasing variety of cruises, ranging from archaeological tours of the Black Sea to ecological cruises to the Galapagos Islands. This trend seems set to continue, although in fast-growing Asis, a few mid-sized firms may one day rise to challenge the top three. However, in more established markets, smaller firms are being squeezed out. For instance, Gentle Waves, which has debts of $ 850m, has already been approached by Cruise Star, who wanted to buy a majority share of the company. The negotiations came to nothing, but analysts think they will revive if Gentle Waves’ problems go on.
Which would be the best title for this text?______
选项
A、Cruise Business in Trouble
B、A Triangle of Cruise Companies
C、Smaller is Better
D、Size is Key to Success
答案
D
解析
从全文看,作者主要谈判了游船公司的大小及其成败问题,且认为大公司在行业竞争中占优势。
转载请注明原文地址:https://kaotiyun.com/show/FboO777K
本试题收录于:
BEC中级阅读题库BEC商务英语分类
0
BEC中级阅读
BEC商务英语
相关试题推荐
Lookatthestatementsbelowandatthefiveextractsfromanarticleabouttherelationshipbetweenstrategicalliancesandorg
Readthetextbelowaboutcommunicatingingroups.Inmostofthelines41-52thereisoneextraword.Itiseithergrammaticall
Readthearticlebelowaboutthequalityimperative.Foreachquestion31—40,writeonewordinCAPITALLETTERSonyourAnswerS
Readthearticlebelowaboutjobenrichment,akindofwaytopromotetheworkefficiencyofacompany.Choosethecorrectword
Readthearticlebelowaboutjobenrichment,akindofwaytopromotetheworkefficiencyofacompany.Choosethecorrectword
Readthearticlebelowaboutjobenrichment,akindofwaytopromotetheworkefficiencyofacompany.Choosethecorrectword
ReadthistexttakenfromanarticleaboutAccounting.Choosethebestsentencetofilleachofthegaps.Foreachgap9—14,mar
Readthetextbelowaboutworksharingandjobsharing.Inmostofthelines41—52thereisoneextraword.Itiseithergrammat
Readthetextbelowaboutworksharingandjobsharing.Inmostofthelines41—52thereisoneextraword.Itiseithergrammat
随机试题
依照渠道双方依赖的紧密度,可以将:渠道依赖关系划分为()。
糜蛋白酶原的激活有赖于
老年急性阑尾炎的临床特点是
油脂性基质的水值是
采用历史数据分析方法时,一般假设投资者是风险中性的。( )
自工业革命以来,人类大量焚烧化石燃料和毁林,排放的温室气体不断增加,导致了20世纪全球明显升温。如果要控制大气中温室气体浓度的长期增长,各国就要进行人为干预,或者从源头上限制化石能源的使用,减少温室气体排放;或者增加温室气体的汇,即通过植树造林把排放到大气
一、注意事项1.申论考试是对考生阅读能力、综合分析能力、提出和解决问题能力以及文字表达能力的测试。2.作答参考时限:阅读资料30分钟。作答90分钟。3.仔细阅读给定资料。按照后面提出的“申论要求"作答。二、给定资料
A、 B、 C、 D、 D题干中图形的交点的数量依次为4,5,6,7,8,构成一个等差数列,下一个图形交点的数量应该是9。只有D选项的图形有9个交点,故本题选择D选项。
Thedifferencebetween"writer"and"reporter"or"journalist"isn’tthatthejournalistreports—she【C1】______sources,callspeo
Alloverthecountrythesedays,electronicmailmessagesare【B1】______withthisoddlittlepunctuationsequence:-(oroneofits
最新回复
(
0
)