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  3. 　　In giving a business presentation, many speakers think that if their ideas are strong, their audience will get them readily. T

　　In giving a business presentation, many speakers think that if their ideas are strong, their audience will get them readily. T

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问题 　　In giving a business presentation, many speakers think that if their ideas are strong, their audience will get them readily. They feel discouraged when the audience is unable to understand their presentations. That happens a lot especially when technical experts are invited to make a product presentation to a group of users.
　　What can we do to make a business presentation easier to understand? In my view, good presentations have always been simple and visual. In an effective business presentation, the fewer the points are, the better the messages get passed on. You should focus on the depth of coverage instead of the width of coverage. Additionally, you make your ideas visual and relevant, so the message is understood better and remembered longer. Great business presenters relate their ideas and concepts to their audience by using simple, powerful diagrams instead of relying on text-based slides(幻灯片). In fact, drawing diagrams forces a presenter to make the idea clear even at the preparation stage. It is impossible to draw a diagram when you are not clear about an idea. When your idea is clear, it is easier to transfer it. Most audiences understand a diagram faster and remember it longer. This possibly explains why most of the memorable presentations have been visual in nature.
The underlined word " transfer" ( Para. 2) most probably means "______________".
选项 A、create
B、pass on
C、take off
D、describe
答案B
解析 根据第二段倒数第三句“When your idea is clear，it is easier to transfer it.”可知，观点越清晰，就越容易传达出去。由此可推知，transfer在此意为“传达”。create创造；pass on传达；take off起飞；describe形容，描述。故选B。
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