首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
(1) Doppelganger, a San Francisco-based startup is launching a virtual world today that’s part nightclub, part billboard. The st
(1) Doppelganger, a San Francisco-based startup is launching a virtual world today that’s part nightclub, part billboard. The st
admin
2021-09-18
30
问题
(1) Doppelganger, a San Francisco-based startup is launching a virtual world today that’s part nightclub, part billboard. The steady shift of advertising dollars online has entrepreneurs scrambling to come up with business models that will help them capture part of the bounty. So far, most of the attention has been on the search advertising gold-rush that propelled Google from puny startup into a behemoth worth $115 billion.
(2) But there are other forms of advertising besides search, and for its virtual world, The Lounge, Doppelganger has settled on a product-placement model popularized by Hollywood, where advertisers pay up to have their products featured in movies and TV shows. Music label Interscope Records has already signed up for a trial to have Doppelganger build a virtual club for its Pussycat Dolls band within The Lounge.
(3) "The Lounge has interesting advertising potential," says Gartner media analyst Mike McGuire. "Doppel-ganger’s effort to tie the real world metaphors to a virtual world is very clever. From the perspective of music labels and bands, it’s a very attractive opportunity to engage the MySpace crowd."
(4) Doppelganger is far from the first virtual world to launch. Second Life, There.com, and others have been around for years, and even the mighty Google is believed to be preparing its own virtual world. But founder Andrew Littlefield, a former engineer at BEA Systems, isn’t just trying to attract the MySpace crowd—he’s actively taking some pages from MySpace’s playbook.
(5) First, Littlefield is building the service around social networking and instant messaging. Doppelganger users will be able to import their ATM buddy lists into the service, giving them a ready-made set of virtual friends—and helping Doppelganger recruit new users through existing social connections.
(6) Second, Doppelganger is focusing on music, much as MySpace did in its early years. Like MySpace, which let users sign up to be "friends" of their favorite bands to keep up with CD releases and concert tours, Doppelganger is creating content for music fans. But instead of just Web pages, Doppelganger is building 3-D club environments where a band’s music plays and users make their "avatars," or virtual characters, dance and chat.
(7) The two-year-old company has 30 employees and $11 million in venture financing from Draper Fisher Jurvetson and Trident Capital, backers of hits like eBay-owned Skype and Time Warner’s Mapquest.
(8) According to Littlefield, Doppelganger’s testers seem to be hooked. "This is clearly the new instant messaging," says Littlefield. "We have some beta users who log on right after school and stay logged on through the wee hours of the morning." That kind of attention is particularly alluring to advertisers and marketing folks who have been scrambling to figure out ways to capture the attention of teens that seem to increasingly tune out TV.
(9) The Pussycat Dolls’ club is in itself one big advertisement for the band, but there are also opportunities to place ads for other products in the environment. In a demo of The Lounge, a movie trailer for Warner Bros, upcoming Superman film played. Eventually, Doppelganger plans to sell music downloads and other band-related goods directly within The Lounge—a source of revenues that could supplement product placement.
(10) "Doppelganger has to figure out a quick way for folks to buy physical things," says McGuire. The big question, as Doppelganger launches The Lounge, is whether they’ll draw enough interest to gain a critical mass of users and attract mass-market advertisers. After all, no one likes to go to an empty nightclub.
The big question that faces Doppelganger is________.
选项
A、whether they can get additional venture capital from investment banks
B、whether they can increase revenue from selling music downloads and band-related goods
C、whether they can find suppliers to sell physical things in the Lounge
D、whether they can develop a critical mass of users and attract mass-market advertisers
答案
D
解析
根据题干中的big question定位到最后一段。从最后一段第2句得知Doppelganger公司所面临的大问题就是D项所表达的内容,即能否吸引足够多的用户形成中坚力量、并博得大众市场广告客户的青睐,细节题,在找到关键词the big question的前提下,定位原文末段第2句就可迅速答题。
转载请注明原文地址:https://kaotiyun.com/show/FuIK777K
0
专业英语八级
相关试题推荐
A、Theirpaycheck.B、Theirbenefits.C、Thework-lifebalance.D、Theadvancementprospect.C在谈及优化自己的选择时,女士提到人们可以考虑工作与生活更好的平衡、更灵活的工
A、Neithergoodnorbad.B、Bright.C、Disappointing.D、Gloomy.A本题考查今年职场前景如何。女士从各个行业机会的此消彼长、新增就业机会的具体数目、雇主对全职雇员的需求等角度作答,最后总结Soit’
在重复的岁月里,我们渐渐有点摸不着过年的幸福了,不少人觉得过年“没劲”,还有几分无奈和麻木。这个时候,检点我们的幸福感,就显得很有必要。对不同的人,幸福的体验是大相径庭的。但问题是,低层次的需要得到满足之后,高层次的需要往往并不“从天而降”。说白了,我们还
A、Becausehehimselfsufferedmuchwhenheenteredtheuniversity.B、Becausehehasenoughexperienceinorganizingsuchaproje
(1)SiliconValleyisamagnettowhichnumeroustalentedengineers,scientistsandentrepreneursfromoverseasflockinsearcho
Timesamplingmeansthatresearcherschoosevarioustimeintervalsfortheirobservation.Intervalsmaybeselectedsystematical
Timesamplingmeansthatresearcherschoosevarioustimeintervalsfortheirobservation.Intervalsmaybeselectedsystematical
A、BananaswereamongthefirstplantstobedomesticatedinUK.B、TheCavendishbananawasactuallyoriginatedinSouthChina.C
芙蓉镇街面不大。十几家铺子、几十户住家紧紧夹着一条青石板街。铺子和铺子是那样的紧密,以至一家煮狗肉,满街闻香气:以至谁家娃儿跌跤碰脱牙、打了碗,街坊邻里心中都有数;以至姐妹家的私房话,年轻夫妻的打情骂俏,都常常被隔壁邻居听了去,传为一镇的秘闻趣事,笑料谈资
In1998consumerscouldpurchasevirtuallyanythingovertheInternet.Books,compactdiscs,andevenstockswereavailablefrom
随机试题
当处理器执行完一条指令后,硬件的中断装置立即检测有无中断事件发生,若有则暂时停止正在运行的进程,并调用操作系统中的_______加以处理。
总统制肇始于()
下列何药会引起可逆性前庭反应:
A.氨的毒性增加B.氨的生成增加C.氨的吸收增加D.组织对氨的敏感性增加E.促进氨透过血脑屏障低血糖
城市是工业、交通、商业以及农业人口聚集的居民点。()
会计职业道德除具有职业道德的一般特征外,还具有一定的强制性和()特征。
报关企业是指按照规定经海关准予注册登记,接受进出口货物收发货人的委托,以进出口货物收发货人的名义,向海关办理代理报关业务,从事报关服务的境内企业法人。
牙髓坏死的临床表现是()。
有以下程序:voidfunl(char*p){char*q;q=p;while(*q!=’\0’){(*q)++;q++;}}main(){chara[]=
December25thisChristmasDay.ManyAmericansarebusywithChristmasandthewinterholidayseason.BuyingaChristmastreeis
最新回复
(
0
)