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  3. Today, supermarkets are found in almost every large city in the world. But the first supermarket was opened only fifty years ago

Today, supermarkets are found in almost every large city in the world. But the first supermarket was opened only fifty years ago

admin2012-08-21  34
问题     Today, supermarkets are found in almost every large city in the world. But the first supermarket was opened only fifty years ago. It was opened in New York by a man named Michael Cullen.
    A supermarket is different from other types of stores in several ways. In supermarkets, goods are placed on open shelves. The customers choose what they want and take them to the check-out counter (收款台). This means that fewer employees are required than in other stores.
    The way products are displaced is another difference between supermarkets and many other types of stores. For example, in supermarkets, there is usually a display of small inexpensive items just in front of the check-out counter: sweets, chocolate, magazines, cheap books and so on. Why are they there?
    Most customers who go to a supermarket buy from a shopping list. They know exactly what they need to buy. They shop according to a plan. By the time he or she reaches the check-out counter, the customer is feeling pleased and relaxed because the task of shopping is finished. In this happy mood, the customer sees an attractive display of inexpensive goods that were not on her shopping list. Now he or she feels like buying something just for her own pleasure and enjoyment. Many customers buy from these displays of products near the check-out counter,and this is what the owner of the supermarket hopes they will do.
    Another important fact in helping a customer choose what to buy is where a product is placed on a shelf. A product that is placed at eye level on a shelf sells much better than one which is placed on a lower or higher shelf. A product which is easy to see sells best. Manufacturers pay a higher price to have their products placed at eye level on the shelves.
    The comfort and convenience of shopping center is another factor which makes them popular with customers. Large parking spaces are provided, and many supermarkets stay open until very late at night.
In order to sell best, a product should be placed______.
选项 A、nowhere else but on a shelf
B、on a shelf near the check-out counter
C、where it is easy to see
D、somewhere beyond children’s reach
答案C
解析 文中第五段第三句提到A product which is easy to see sells best，所以C是正确答案。其他三个选项，文中没有具体涉及。
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