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  3. Technology, entrepreneurship (创业能力) and innovations are keywords that sum up the new era. The Internet is not just a technol

Technology, entrepreneurship (创业能力) and innovations are keywords that sum up the new era. The Internet is not just a technol

admin2010-03-26  81
问题     Technology, entrepreneurship (创业能力) and innovations are keywords that sum up the new era.
    The Internet is not just a technology, it is also about marketing. Companies which do not use the Net as a marketing tool will lose their competitiveness.
    The function of information technology in marketing is more than just receiving orders on the Net. The Net offers a means of attracting clients by providing them information, something not possible in the past. It has changed the way of service and is more efficient and more capable of providing comprehensive customer service.
    The Net has revolutionized the way companies are run. Electronic mail, for instance, has improved management efficiency tremendously. The traditional telephone conversations and face-to-face contacts could be easily interrupted and were inefficient. Now you need perhaps to spend just a couple of hours on e-mailing. Besides, it is now much easier to gather information to help make the right decision.
    The New Economy has also led to the mushrooming of IT or Internet-related firms as though the mere setting up of such a company is a guarantee of high profits. This means businesses must have good human resource management practices so as not to lose talented employees.
    Technology is a tool and a change in mindset (思想的形式) is required to do away with a hierarchical (等级的) system. This is related to entrepreneurship and innovations. What is needed are people who can think independently. A flat organization reduces the layers of management. This is absolutely fine if every worker is capable of thinking and working on his own. But there are many who feel insecure when they can no longer rely on others. They will have to learn new mode of thinking.
In marketing, the use of the Internet can help businesses to ______.
选项 A、identify their competitors
B、improve their products
C、provide comprehensive service
D、change their mindset
答案C
解析 此题问企业使用因特网对从事营销活动有什么益处。从第三段可以看出，在营销中信息技术的功能是接收订单，还包括为顾客提供信息，提供全面服务等。因而，C项是答案。
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