首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Some consumer researchers distinguish 【C1】______"rational" motives and "emotional" (or "non-rational") motives. They use the ter
Some consumer researchers distinguish 【C1】______"rational" motives and "emotional" (or "non-rational") motives. They use the ter
admin
2006-07-14
49
问题
Some consumer researchers distinguish 【C1】______"rational" motives and "emotional" (or "non-rational") motives. They use the term "rationality" 【C2】______the traditional economic sense that assumes 【C3】______consumers behave rationally when they carefully consider all alternatives 【C4】______ choose those that give them the greatest utility (i.e., satisfaction). 【C5】______ a marketing context, the term "rationality" implies that the consumer selects goods based 【C6】______ totally objective criteria, such 【C7】______ size, weight, price, and so on. "Emotional" motives imply the selection of goods 【C8】______ to personal or subjective criteria—the desire 【C9】______ individuality, pride, fear, affection or status.
The assumption underlying this distinction is 【C10】______ subjective or emotional criteria do not maximize utility or satisfaction. 【C11】______, it is reasonable to assume that consumers always attempt to select alternatives that, 【C12】______ their view, serve to maximize satisfaction. Obviously, the assessment of satisfaction is a very personal process, based 【C13】______ the individual’s own needs as 【C14】______ as on past behavioral, social, and learning experiences. What may appear 【C15】______ irrational to an outside observer may be perfectly rational 【C16】______ the context of the consumer’s own psychological field. For example, a product purchased to enhance one’s self-image (such as a fragrance) is a perfectly rational form of consumer behavior. 【C17】______ behavior did not appear rational to the person who undertakes it 【C18】______ the time that it is undertaken, obviously he or she would not do it. 【C19】______ the distinction between rational and emotional motives does not appear to be warranted.
Some researchers go so far 【C20】______ to suggest that emphasis 【C21】______ "needs" obscures the rational, or conscious, nature of most consumer motivation. They claim that consumers act consciously 【C22】______ maximize their gains and minimize their losses; that they act not 【C23】______ subconscious drives but from rational preferences, 【C24】______ what they perceive to be 【C25】______ their own best interests.
【C21】
选项
答案
on
解析
固定用法emphasis on/upon强调、注重。
转载请注明原文地址:https://kaotiyun.com/show/GIgO777K
本试题收录于:
CATTI二级笔译综合能力题库翻译专业资格(CATTI)分类
0
CATTI二级笔译综合能力
翻译专业资格(CATTI)
相关试题推荐
______alanguagefamilyisagroupoflanguageswithacommonoriginandsimilarvocabulary,grammar,andsoundsystem.
Ofalltheareasoflearningthemostimportantisthedevelopmentofattitudes.Emotionalreactionsaswellaslogicalthought
Thecentralproblemofeconomicsistosatisfythepeople’sandnation’swants.Theproblemwearefacedwithisthatour【C1】___
EversinceitwasclaimedthatamedicinemadefromtheChinesethree-stripedboxturtlecouldcurecancer,demandfortheprodu
Jupiter______perhapsthemostimportantplanetofthesolarsystem.
Itisclearthatwearerapidlybecomingaglobalculture.Newformsofinformationtechnology,intercontinentaltravel,andthe
A、Theymaylosethebackpart.B、Theymaystraintheirmuscles.C、Theymayfinditeasiertoliftonebyone.D、Theymaycallso
Fossilfuelsareamaincauseoftheworldwidetemperatureincrease.
Spurredbyawarmingclimate,daily【C1】______hightemperaturesoccurredtwiceasoftenasrecordlowsoverthelastdecadeacros
随机试题
结构性失业中最主要的类型是()。
不属于促胃液素生理作用的是
关于慢性肺心病的发病机理,哪项是错误的?
在牙周炎发展过程中以T淋巴细胞浸润为主的阶段是
下列具有补虚作用的药物是()。
广义的学习指人和动物在生活过程中,凭借经验而产生的行为或行为潜能的相对()。
Mammalsvaryenormouslyinsize,fromweighinglessthanapennytomeasuringmorethanthreeschoolbusesinlength.Somegroup
Americanmythologylovesnothingmorethanthereluctanthero:themanwhosenaturaltalentshavedestinedhimformorethanobl
下列有语法错误的赋值语句是( )。
TheInternetisaglobalnetworkthatconnectsothercomputernetworks,togetherwithsoftwareandprotocolsforcontrollingthe
最新回复
(
0
)