首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
(1) If you think money can’t buy you friends, think again. In the online world, it’s possible to purchase a crowd of fans. One t
(1) If you think money can’t buy you friends, think again. In the online world, it’s possible to purchase a crowd of fans. One t
admin
2022-10-09
13
问题
(1) If you think money can’t buy you friends, think again. In the online world, it’s possible to purchase a crowd of fans. One thousand cost only $18 on average, according to estimates by Barracuda Networks, a network security company. Yet these friends won’t meet you for drinks after work. In fact, they don’t even exist. They are pixels on a screen.
(2) A large share of social-media followers of the biggest companies are not human, believes Marco Camisani Calzolari, an entrepreneur and professor at Milan’s ILUM University. In a recent study he quantified the proportion of computer-generated fans or inactive users following big brands on Twitter. To decide whether a follower is human, Mr. Camisani Calzolari used various criteria, including the number of posts from a fan’s Twitter account and the use of correct punctuation in tweets. According to this research, by June 2011 nearly half of Twitter followers of computer maker Dell—about 700000— were bots.
(3) Some politicians also seem to have many fake followers. Mitt Romney, the former Republican presidential candidate, became the focus of media attention when his Twitter following swelled by 17% in a single day in July. On close inspection, a significant proportion of Mr. Romney’s followers appeared to be fake profiles. In Italy Beppe Grillo’s Five Star Movement lost the driving force when Mr. Camisani Calzolari made a similar claim about the followers of the comedian-turned-politician.
(4) There is no indication that any of the companies mentioned in Mr. Camisani Calzolari’s paper have bought followers—rogue bots often attach themselves to people and brands without payment. But some firms do buy a social media following. Fake profiles are at the center of a very vibrant and growing underground economy, says Barracuda Networks. On eBay, the e-commerce site, for instance, the firm’s researchers have found 20 sellers offering to set up such profiles.
(5) For start-ups a strong social media following can boost business. A small mom-and-pop shop struggling to sell its goods can look like a booming upstart thanks to a swollen Twitter account, or an artificially high number of Facebook likes. For major international companies, a small number of followers in the early stages of engagement with social media can be embarrassing at best and damaging to brand perception at worst. Buying crowds of fans—even if they aren’t engaged with the brand—can give an artificial boost to a business.
(6) For now, the trick works. "Normal people don’t know yet that there is this black market. Most have total trust that a brand’s followers are real, " says Mr. Camisani Calzolari. But brands are already finding diminishing returns. When everybody has a large following, the impact is much diminished. And consumers are starting to cotton on to sharp practices. "The number of followers is a superficial measurement unless they are engaged, " argues Carly Donovan of Ogilvy Action, an arm of Ogilvy & Mather, the advertisement and public relations agency. Money can buy you friends—just not very good ones. (本文选自 The. Economist)
Which of the following is INCORRECT about Mr. Camisani Calzolari’s recent study?
选项
A、He investigated the followers of big brands on Twitter.
B、He compared computer-generated fans with inactive users.
C、He wanted to judge whether a follower is real.
D、He used the number of articles posted as a research standard.
答案
B
解析
细节题,文章第二段第二句表明,在最近的一项研究中,卡米萨尼.卡佐拉里量化了大品牌公司的推特账号所拥有的电脑生成粉丝或僵尸粉丝的比例,而不是对这两种粉丝进行对比,所以B为本题答案,同时排除A“他调查了大品牌公司的推特粉丝”。C“他想要判断粉丝是不是真实的”和D“他把推文数作为研究的一个标准”在文中第二段第三句均有所提及,故均排除。
转载请注明原文地址:https://kaotiyun.com/show/GJkK777K
0
专业英语四级
相关试题推荐
Tomsayshewon’tforgettheday_______weworkedtogetherandtheday_______wespenttogether.
A、Thetransactionscanbedoneanywhereatanytime.B、Someoneelsecanhelpyoudealwithtransactions.C、Thecostofthesales
VideoGameAddiction1.AglobalandseriousproblemAddictionoccurmorelikelyat【T1】【T1】______【T2】ofvideogamersaddicted【T
Joycewasalittle_______aboutwhetherhewouldmarryherornot.
Whichofthefollowingitalicizedpartsisasubjectclause(主语从句)?
A.serveB.sponsoredC.profitsD.principlesE.developingF.understandG.billsH.representativeI.submittedJ.govern
Ifyourcar_______anyattentionduringthefirst12months,takeittoanauthoriseddealer.
Peoplewhodon’tregularlydrinkcaffeinetendtobemore______toitsnegativeeffects.
On-campusHousingHousingpoliciesdifferfromschooltoschoolinAmericanuniversities./Someschoolshavelimitedhou
FashionEveryyearLondonFashionWeekattractsretailers,fashionleaders,andthepress/toshowsofallthat’snewin
随机试题
OnadryandcoldFridayafternoonlastOctober,SharonSelineexchangedtextmessageswithherdaughterwhowasincollege.They
气滞疼痛的特点是
A.开放气道,保持气道通畅B.人工呼吸C.胸外心脏按压D.电除颤E.维持有效循环初期复苏阶段最常用的是
腕管综合征压迫的神经为
疱疹性咽峡炎病原体为柯萨奇A组病毒,好发于夏秋季。起病急骤,I临床表现为高热、咽痛、流涎、厌食、呕吐等。体检可发现酮),正确的服药方法是
效力待定合同的情形是()订立的合同。
地下燃气管道阀门的安装应平整,不得歪斜,按规定,阀门吊装时绳索应拴在( )上。
某一新建住宅小区,该小区的公共建筑单项工程的土建工程概算为250万元,给排水工程概算为15元,电气设备及安装工程概算为40万元,热力设备及安装工程概算10万元,采暖工程概算10万元,电气、照明工程概算15万元。则该公共建筑的建筑工程概算为(
王某长期住在城里,乡间的6间祖传老屋_直委托曹某管理。曹某因办乡村企业缺乏资金,就打起了这6间老屋的主意。曹某一方面鼓动王某将老屋出售,一方面与朱某多次在现场看房协商出售。曹某对朱某称:只要你暂借给我20万元钱款,我就将老屋以最低价12万元卖给你。但在朱某
设D={(x,y)|x2+y2≤2x},则(x2+xy)dxdy=________.
最新回复
(
0
)