2. 外语
  3. An organization’s reputation, profitability, and even its continued existence can depend on the degree to which its targeted pub

An organization’s reputation, profitability, and even its continued existence can depend on the degree to which its targeted pub

admin2012-02-02  19
问题     An organization’s reputation, profitability, and even its continued existence can depend on the degree to which its targeted publics support its goals and policies. Public relations specialists — also【C1】______to as communications specialists and media specialists,【C2】______other titles — serve as【C3】______for businesses, nonprofit organizations, universities, hospitals, and【C4】______organizations, and build and【C5】______positive relationships with the public.【C6】______managers recognize the importance of good public relations【C7】______the success of their organizations, they【C8】______rely on public relations specialists for advice【C9】______the strategy and policy of such programs.
    Public relations specialists【C10】______organizational functions such as media, community, consumer, industry, and governmental relations; political【C11】______; interest-group representation; conflict mediation; and employee and investor relations. They do【C12】______than tell the organizations’ story. They【C13】______understand the attitudes and concerns of community, consumer, employee, and public interest groups and establish and maintain【C14】______relationships with them and with【C15】______from print and broadcast journalism.
    Public relations specialists draft press【C16】______and contact people in the【C17】______who might print or broadcast their materials. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists.【C18】______the subject is an organization and its policies toward its employees or its role in the community. Often the subject is a public【C19】______such as health, energy, or the environment, and【C20】______an organization does to advance it.
【C13】
选项 A、can
B、may
C、must
D、will
答案C
解析 结构衔接题。上句和本句都是介绍公共关系专员的职责和素质，由此可推断，公共关系专员必须(musO了解社区、消费者、员工等的态度和关注点，故答案为[C]must。
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