首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
•Read the article below about research and development in industry and the questions on the opposite page. •For each question 13
•Read the article below about research and development in industry and the questions on the opposite page. •For each question 13
admin
2010-01-22
92
问题
•Read the article below about research and development in industry and the questions on the opposite page.
•For each question 13—18, mark one letter (A, B, C or D) on your Answer Sheet for the answer you choose.
Research and Development in Industry
It is only through innovation that large companies will be able to survive, according to Mark Peter, vice-chair- man of UK-owned industrial giant 5P. However, says Peter, it remains difficult to run a truly innovative company. Innovation involves speculation, unproven technologies and unpredictable costs. It takes a lot of managing, because managers really have to be on top of what’s happening. In addition, innovation does not fit easily into the orderly kind of organization that company accountants like. Despite this, Peter claims it is an essential policy to pursue.
The 5P group’s record of growth aid profitability indicates that it manages the orderly part of the business pretty well. The statistics are big: operations in more than 60 countries, sales in more than 200. around 60, 000 products and 70, 000 employees. But what makes 5P different is its innovative approach to innovation itself. Although it is a massive multi-national with a turnover of $ 15 billion, the whole company is bro- ken down into tiny groups which work together and help each other and are then encouraged to consult internally with the other groups. This positively encourages individual and collaborative research.
A further encouragement is that all research staff world-wide are expected to work on 5P projects for only 85% of their times for the remaining 15% of time they are free to pursue ideas of their own, using company facilities. In this time they can work on their own or in a group. One hugely successful project that has come out of this 15% rule is the Post-it note. The idea came from an individual inventor and then. using the business skills of a large organization, was rapidly developed into a major product. The success of the Post-it note proves how profitable the innovative 15% rule can be.
Mark Peter says innovation is at the heart of 5P. In 1996. more that 30% of sales were generated by products less than four years old. He says: "We almost always get into new markets through innovation. We’re very good at adapting these innovations to lots of different markets so we have a high success rate. We take an idea and see how many applications it’s got. Then we try to establish market dominance. We have a tremendous variety of technologies so we can adapt anything but we still need the original ideas to develop." In the past year 5P has introduced a group-wide program called Pacing Plus. This means that they are still actively seeking new ideas, but with the difference that they hope many of them will eventually lead to the establishment of completely new business. In this way, 5P will be able to invest in a wide range of markets and even create some new ones.
This emphasis on innovation creates unusual stresses and strains and makes a company like 5P a difficult business To manage. Technical people at 5P are given a large degree of intellectual freedom, and the company appears to specifically try to recruit people who think for themselves and who don’t necessarily solve things by the traditional routes. The management encourages people to step outside of the security that comes from working in a big, stable group, and then to handle the consequences. So far the mixture of freedom and heavy responsibility seems to work: the 25 research schemes now under review could generate business worth $ 6 billion a year.
The writer says that the Post-it note was invented as a result of
选项
A、a researcher’s own initiative.
B、research carried out by a group.
C、research originally done on another product.
D、a manager’s innovative idea.
答案
A
解析
文章第三段说,研究人员85%时间用来做项目;15%用来自由工作,而post-it note正来自这15%时间。也就是说post-it note是个人主动开发出的。
转载请注明原文地址:https://kaotiyun.com/show/GKsO777K
本试题收录于:
BEC中级阅读题库BEC商务英语分类
0
BEC中级阅读
BEC商务英语
相关试题推荐
•Readthefollowingextractfromanarticleaboutcultureinbusinessnegotiationandthequestionsthatfollow.•ForeachQue
•Readthefollowingextractfromanarticleaboutcultureinbusinessnegotiationandthequestionsthatfollow.•ForeachQue
•Lookatthestatementsbelowandatthefiveextractsfromanarticleaboutbroadeningcorporateresponsibility.•Whichextr
•Lookatthestatementsbelowandatthefiveextractsfromanarticleaboutbroadeningcorporateresponsibility.•Whichextr
•Lookatthestatementsbelowandatthefiveextractsfromanarticleaboutbroadeningcorporateresponsibility.•Whichextr
Readthearticlebelowofferingadvicetojob-seekers.ChoosethecorrectwordtofilleachgapfromA,B,CorDontheopposit
随机试题
在企业规模大型化、经营多样化、市场竞争激烈化的情况下,出现的一种组织形式是()。
无症状性溃疡
护士给患者应用地高辛前首先应评估()。
A/干扰核酸代谢的药物B/直接影响和破坏DNA结构及功能的药物C/周期非特异性抗肿瘤抗生素D/影响微管蛋白质装配和纺锤体丝形成的药物E/影响体内激素平衡,发挥抗肿瘤作用的药物肾上腺皮质激素是
关于“告诉才处理”的案件与自诉案件,下列哪一选项是正确的?(2008—卷二—23,单)
内蒙古著名的《江格尔》是中国三大英雄史诗之一。()
杭州是哪个时期的政治、经济、文化中心?()
在劳动争议仲裁中,反映隶属性关系的争议事项,实行()原则。(2006年11月二级真题)
高尚的师德是对教师职业道德行为的基本要求,下列说法正确的是()。
Marylookedpaleandweary.
最新回复
(
0
)