首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
专升本
Amtrak(美国铁路客运公司) was experiencing a downswing in ridership (客运量) along the lines comprising its rail system. Of major concern to
Amtrak(美国铁路客运公司) was experiencing a downswing in ridership (客运量) along the lines comprising its rail system. Of major concern to
admin
2017-09-04
31
问题
Amtrak(美国铁路客运公司) was experiencing a downswing in ridership (客运量) along the lines comprising its rail system. Of major concern to Amtrak and its advertising agency DDB Needham, were the long-distance western routes where ridership had been declining significantly. At one time, trains were the only practical way to cross the vast areas of the west. Trains were fast, very luxurious, and quite convenient compared to other forms of transportation existing at the time. However, times change and the automobile became America’s standard of convenience. Also, air travel had easily established itself as the fastest method of traveling great distances. Therefore, the task for DDB Needham was to encourage consumers to consider other aspects of train travel in order to change their attitudes and increase the likelihood that trains would be considered for travel in the west.
Two portions of the total market were targeted: 1) anxious fliers—those concerned with safety, relaxation, and cleanliness and 2) travel-lovers—those viewing themselves as relaxed, casual, and interested in the travel experience as part of their vacation. The agency then developed a campaign that focused on travel experiences such as freedom, escape, relaxation, and enjoyment of the great western outdoors. It stressed experiences gained by using the trains and portrayed western train trips as wonderful adventures.
Advertisements showed pictures of the beautiful scenery that could be enjoyed along some of the more famous western routes and emphasized the romantic names of some of these trains (Empire Builder, etc.). These ads were strategically placed among family-oriented TV shows and programs involving nature and America in order to most effectively reach target audiences. Results were impressive. The Empire Builder, which was focused on in one ad, enjoyed a 15 percent increase in profits on its Chicago to Seattle route.
It can be inferred from the passage that the drop in Amtrak ridership was due to the fact that________.
选项
A、trains were not suitable for short distance passenger transportation
B、trains were not the fastest and most convenient form of transportation
C、trains were not as fast and convenient as they used to be
D、trains could not compete with planes in terms of luxury and convenience
答案
B
解析
问的是客运量下降的原因。第一段中的However后面是答案所在:汽车方便,飞机长途旅行最快,火车不再是最快捷的旅行方式了。选B,属于正话反说。
转载请注明原文地址:https://kaotiyun.com/show/GMiC777K
本试题收录于:
英语题库成考专升本分类
0
英语
成考专升本
相关试题推荐
Athiefenteredthebedroomofthe30thpresidentoftheUnitedStates,whomethimandhelpedhimfree.Theeventhappened
W:I’mterriblysorryI’mlate.Ihadratheradifficulttimefindingyouroffice.M:______
Anewkindofradarhasbeendevelopedforspaceshiptravelers.Aworkinglaboratorymodelofanewsystemofradarthatmakesu
Theskiresortsareusuallycrowded.Therearemanypeople______skiing.
Nowadaysmostpeopledecidequite【61】whatkindofworktheywoulddo.WhenIwasatschool,wehadtochoose【62】whenwewerefif
Alittleboyinvitedhismothertoattendhisschool’sfirstteacher-parentmeeting.Tothelittleboy’s【21】,shesaidshewould
(76)Concerningmoneyoranythingelse,conflictsbetweenhusbandandwifeusuallyreflectapowerstraggle.Conflictsbetweenpa
Concerningmoneyoranythingelse,conflictsbetweenhusbandandwifeusuallyreflectapowerstruggle.Conflictsbetweenparent
EveryyearjustafterChristmastheJanuarySalesstart.Alltheshopsreducetheirpricesandfortwoweeks,theyarefullofp
Organicfoodhasnonutritionalorhealthbenefitsoverordinaryfood,accordingtoamajorstudy.ResearchersfromtheLond
随机试题
(2013年4月)资本主义生产的成本不包括_______。
Therearemanyaspectsofthewomen’s【C1】______movementSomewomen【C2】______withallofthegoalsofwomen’sliberation.Theywa
X线胶片的感光银盐颗粒大小平均为
下列关于汉文帝废肉刑改革的说法有:①黥刑改为髡钳城旦舂;②劓刑改为笞五百;③斩左趾改为笞三百;④制定《棰令》;⑤为后来确立封建五刑打下了基础。其中叙述错误的是:()
推土机开挖土质路堑作业方法与路基机相同的有( )。
汉译英:“出口退税;免税;免责条款”,正确的翻译为()。
股权投资基金会计核算工作的会计责任主体是()。
商品流通企业经营决策的基本原则包括()。
下表为某市2017年12月1日110报警服务台接警记录单的部分内容。针对序号6的警情情况,公安机关应当()。(多选)
[2014年第49题]不仅人上了年纪会难以集中注意力,就连蜘蛛也有类似的情况。年轻蜘蛛结的网整齐均匀,角度完美;年老蜘蛛结的网可能出现缺口,形状怪异。蜘蛛越老,结的网就越没有章法。科学家由此认为,随着时间的流逝,这种动物的大脑也会像人脑一样退化。以下哪项如
最新回复
(
0
)