2. 考研
  3. conclusive instead at length as a result survey in which persuasive target common enables an ini

conclusive instead at length as a result survey in which persuasive target common enables an ini

admin2012-02-27  38
问题     conclusive    instead    at length    as a result    survey
    in which    persuasive    target    common    enables
    an initial    efficiently    likely to    regard    particular
    Advertising agencies employ research for both strategic and evaluative purposes. Strategic research【1】the agency to better understand how consumers use a product or service and how they【2】the product or service. Strategic research also determines the types of people most【3】buy the product. That group of people is called the【4】market. Advertisers have limited budgets so knowing who is most likely to buy a【5】product helps them spend their advertising budget more【6】. Evaluative research is used after the advertising has run and seeks to determine how well consumers remember the advertising message and how【7】it was. Evaluative research is expensive, and【8】, many advertisers do not employ it.【9】, they try to measure the advertising’s effectiveness by analyzing sales results.
    Agencies use both qualitative and quantitative research methods. Agencies employ qualitative research to gain【10】understanding of the marketing situation. This research method uses open-ended questions that allow consumers to explain their values, beliefs, and behaviors【11】.
    Agencies use quantitative research to determine a final course of action. This type of research uses close-ended questions【12】answers are selected from a set list. This enables the researcher to determine the exact percentage of people who answered yes or no to a question or the exact percentage choosing answer a, b, or c. One of the most【13】quantitative research techniques is the【14】in which researchers use a questionnaire to gain information from a large group of people, called a sample. The findings provided by quantitative research are therefore【15】in a way that qualitative research cannot be.
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答案an initial
解析 该句意为：广告商利用广告质量的研究来对市场的状况有一个初步的了解。从该空的上下文看应是修饰名词understanding的结构。
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