首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Every country and culture, whether it’s as ancient as India or as young as the Czech Republic, has a history that will greatly a
Every country and culture, whether it’s as ancient as India or as young as the Czech Republic, has a history that will greatly a
admin
2012-12-13
89
问题
Every country and culture, whether it’s as ancient as India or as young as the Czech Republic, has a history that will greatly affect both market and the marketer. A market that has been heavily exploited in the past by foreigners (or even colonized) will turn a predictably skeptical eye toward any overseas company seeking new sales territory. It may even refuse products that could greatly benefit the society. Understanding that history will enable a marketeer to approach the culture in a more subtle manner, and it will certainly cause an adjustment of schedule. On the other end of the spectrum, a culture that has been marked by independence for some time will have few fears of foreign operations and may find the subtle approach far too lackluster (枯燥乏味的) and slow.
Marketeers may bring their own burdens to the process and should take care to separate themselves, at least emotionally, from their personal and cultural history. Oftentimes, this includes racial prejudices that are difficult to shake, earlier political disagreements that have never been fully settled, or old, unhealed war wounds.
Let’s look at the race issue first. Companies with Caucasian (白人) marketing personnel returning to post apartheid (种族歧视) South Africa are generally plagued with a feeling that they "owe" something to the new black majority government. It’s a completely self generated debt as the government is, in reality, overjoyed that investment has returned after the long embargo. However, this joy doesn’t prevent South African companies from taking advantage of their counterparts’ guilty feeling when it’s time to cut a deal.
On the political front, the relationship between Vietnam and United States is a prime example of two sets of marketeers misinterpreting each other’s history and culture when it was time to do business. Following in the wake of the bloody two-decade war that ended in 1975, the United States and Vietnam finally reopened trade in 1994. The Vietnamese assumed that the American business community would heap investment on them to make up for past wrongs, while the Americans thought they would be welcomed as the saviors (救世主) of Vietnam’s floundering (困顿的) economy. Most of America’s marketeers sent to Vietnam’s were small children during the war, and the conflict had little bearing on their lives. Vietnam’s decision markers, on the other hand, were primarily veterans of the conflict and saw it as the key element of the relationship. Neither side paid attention to the other’s view of history and the results have been decidedly disappointing for almost everyone.
It is advisable for a marketeer to ______.
选项
A、understand the history of a country or culture
B、exploit the market with great effort
C、keep a skeptical eye on overseas companies
D、slow down foreign operations
答案
A
解析
细节题。根据第一段第四句,商人理解目标市场的历史是明智的。
转载请注明原文地址:https://kaotiyun.com/show/Gdb7777K
0
大学英语六级
相关试题推荐
Thebusdriveractedwithgreatpresenceofmindto______disaster.
Sixtypercentoftelevisionviewerchoseherastheir______actress.
WheneverIgoout,Ialwayskeepacertainamountofmoney_________,incaseofanemergency.
Sheisawomanoffairnessand______whohasneverabandonedherprinciplesforthesakeofmakingmoney.
TheWashingtonMonumentisahollowshaftwithoutabreak_______itssurfaceexceptfortheti-nyentrance.
TheEnglishlanguagecontainsa__________ofloanwordswhichmakeiteasyfornonnativespeakerstosomeextent.
Itisathatinsuchaprosperouscountrythereshouldbesomanyhomelesspeople.
Shesatdowntowriteheressay,butfoundshewascompletelywithout______.
Successfuladvertisinghelpedthemto________theirpositionasthelargestcomputercompanyinEurope.
Formanyyears,peoplebelievedthatthebrain,likethebody,restedduringsleep.Afterall,wearerenderedunconsciousbysl
随机试题
中华民族优良道德传统已经深入到全民族的()
Mr.Green______myletter,otherwisehewouldhaverepliedbeforenow.
急性血源性急性慢性骨髓炎应用骨扫描一般在
A、初起有多个粟粒状脓头B、初起光软无头,红肿疼痛,范围6~9cmC、初起疮形如粟粒状脓头,坚硬根深D、初起皮肤片状红斑,边界清楚,压之退色,抬手即复E、初起疮形如粟,突起根浅丹毒的特征
预防性树脂充填的非适应证是
丁商场2018年3月初存货成本为885000元,售价为946000元;本月购入存货成本603000元,售价654000元;本月实现销售收入830000元。在采用零售价法核算的情况下,该商场3月的销售成本为()元。
按照规划的性质,企业人力资源规划可以分为()。
现阶段我国法定的学历证书有()
我们在估计时间的时候,事件发生的数量越多且性质越复杂,我们倾向于把时间估计得()。
Thetwospeakersaremainlytalkingabout______.
最新回复
(
0
)