首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
自考
Across age groups and countries, females tend to live a more eco-friendly lifestyle. Compared to men, women litter less and recy
Across age groups and countries, females tend to live a more eco-friendly lifestyle. Compared to men, women litter less and recy
admin
2021-03-20
66
问题
Across age groups and countries, females tend to live a more eco-friendly lifestyle. Compared to men, women litter less and recycle more. Some researchers have suggested that personality differences may help to explain this gender gap in green behavior.
Our own research suggests an additional possibility; men may avoid eco-friendly behavior because of what it conveys about their masculinity (男子气概). It’s not that men don’t care about the environment, but they worry that eco-friendly behaviors might brand them as feminine.
The research showed that there is a psychological link between eco-friendliness and women. Due to this " green-feminine stereotype”, both men and women judged eco-friendly products, behaviors, and consumers as more feminine than their non-green counterparts. In one experiment, participants of both sexes described an individual who brought a reusable canvas bag to the grocery store as more feminine than someone who used a plastic bag—regardless of whether the shopper was a male or female.
Men may keep away from green products to avoid feeling feminine. In one study, we threatened the masculinity of male participants by showing them a pink gift card and asking them to imagine using the card to purchase three products (lamp, suitcase, and batteries). Compared to men shown a standard gift card, threatened men were more likely to choose the non-green rather than green version of each item. The idea that men try to reassert their masculinity through non-environmentally-friendly choices suggests that in addition to littering, wasting water, or using too much electricity, one could harm the environment merely by making men feel feminine.
So what can marketers do to protect men against the threat posed by the
green-feminine stereotype
? Green products can be marketed with more masculine (有男子气概的) colors, words and images used in the branding. For example, men in one experiment were more likely to donate to a green non-profit organization with a masculine logo (徽标) (black and dark blue colors featuring a wolf, with the name "Wilderness Rangers" in bold letters) than one with a traditional logo (green and light tan colors featuring a tree, with the name "Friends of Nature" in colorful letters).
These findings suggest that masculine affirmation and masculine branding may be effective in narrowing the gender gap in environmental protection. Make the man feel manly, and he’s more likely to go green.
According to paragraph 1, in environmental protection, ________.
选项
A、women usually do better than men
B、women and men have different focuses
C、men do just as well as women in recycling
D、men solve more environmental issues than women
答案
A
解析
事实细节题。由第一段第一、二句话可知,在不同年龄段和不同国家,女性的生活方式往往更环保。与男性相比,女性制造的垃圾更少,回收利用更多。故选A。
转载请注明原文地址:https://kaotiyun.com/show/Gkrx777K
本试题收录于:
英语阅读(一)题库文史类分类
0
英语阅读(一)
文史类
相关试题推荐
aboveallelseawakedeepsufferfrommistakeforsitdownerrordrowsythinkofwhile
IamspeakingnotasaBriton,notasaEuropean,notasamemberofawesterndemocracy,【C1】______.Theworldisfullofconf
(63)Learningtogetherisafruitfulsourceofrelationshipbetweenchildrenandparents.Byplayingtogether,parentslearnmor
Whataretheauthor’stwomajorexplanationsfortherelationbetweenproximityandliking?
Somepeoplebelievethatinternationalsportcreatesgoodwillbetweennationsandthat,ifcountriesplaygamestogether,theyw
Americansocietyismuchmoreinformalthanthatofmanyothercountriesand,insomeways,ischaracterizedbylesssocialdistin
Americansocietyismuchmoreinformalthanthatofmanyothercountriesand,insomeways,ischaracterizedbylesssocialdistin
(comfort)Withinafewdaysshehadbecomeseriouslyill,sufferinggreatpainand
Sleepisafunnything.We’retaughtthatweshouldgetsevenoreighthoursanight,butalotofusgetbyjustfineonless,
随机试题
阅读《板桥题画》(三则)中的一段文字,回答问题。江馆清秋,晨起看竹,烟光日影露气,皆浮动于疏枝密叶之间。胸中勃勃遂有画意。其实胸中之竹,并不是眼中之竹也。因而磨墨展纸,落笔倏作变相,手中之竹又不是胸中之竹也。总之,意在笔先者,定则也;趣在法外者,化机也。
我国社会主义法律反映的是工人阶级领导下的广大人民意志。这种意志是
表示600种状态至少需要________位二进制数。
合成dTMP的直接前体是
脊索动物门牛科的药材有
根据《中华人民共和国矿产资源法》,有关非经国务院授权的有关主管部门同意,不得开采矿产资源的地区描述不准确的是()。
下列属于证券经纪商为客户提供的咨询服务的有( )。
2005年7月21日,我国对人民币汇率形成机制进行了又一次改革。下列属于这项改革的内容的有()。
为鼓励更多同学参与“好读书,读好书”活动,班长负责设计一条宣传标语。他根据下面语段中的画线句拟出了标语的前半句,请续写后半句。(要求:与前半句语意相关、字数相等)书的世界是一个多彩的世界,与书为伴是人生最大的幸事。读到一本好书的时候会感到一时的快
•Readthetextbelowaboutaninternationalcompetition.•Inmostofthelines41-52thereisoneextraword.Itiseithergram
最新回复
(
0
)