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  3. The film-awards season, which reaches its tearful climax with the Oscars in February 2013, has long been only loosely related to

The film-awards season, which reaches its tearful climax with the Oscars in February 2013, has long been only loosely related to

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问题     The film-awards season, which reaches its tearful climax with the Oscars in February 2013, has long been only loosely related to the film business. Hollywood is dedicated to the art of keeping teenagers past popcorn stands, not art itself. But this year’s awards are less relevant than ever. Nowadays, the true worth of a film is no longer decided by the crowd that assembles in the Kodak Theatre—or, indeed, by any American. It is decided by youngsters in countries such as Russia, China and Brazil.
    Russia, with its shrinking teenage population, is an unlikely spot for a box-office boom. Yet cinema-building is proceeding fast, and supply has created demand. Last year 160m cinema tickets were sold in Russia—the first time in recent years that sales have exceeded the country’s pollution. Tickets prices have risen, in part because the new cinemas are superior, with digital projectors that can show 3D films. The big Hollywood studios are muscling domestic film-makers aside. In 2007 American films made almost twice as much as the Russian box office as domestic films—8. 3 billion roubles;($325m)compared with 4. 5 billion roubles. Last year the imported stuff made some 16. 4 billion roubles; more than five times as much as the home-grown product, estimates Movie Research, a Moscow outfit. Earlier this month Vladimir Putin, Russia’s Prime Minister, said the government would spend less money supporting Russian film-makers and more on expanding the number of screens.
    Growth is much quicker in China, where box-office receipts reached $1.5 billion last year. China’s regulator has claimed that cinema screens are going up at a rate of three per day; some are IMAX screens that command higher ticket prices. The government allows only 20 non-Chinese films into the market each year, virtually guaranteeing big audiences for those that make the cut.
    Besides, growing fears of piracy have led studios to release films almost simultaneously in many countries; increasingly, the premiere takes place outside America. That changes the marketing game, says Michael Lynton, head of Sony Pictures. Studios used to rely on rumors of American success seeping out of the country, priming audiences elsewhere to see a film. Now they must conduct coordinated global campaigns. Stars are gathered for two-week-long marketing blitzes(闪电战)that may take them to ten countries "like a political campaign" , says Mr. Lynton.
    The growing internationalization of the film business suits the biggest outfits. The major studios’ power lies not so much in their ability to make good films—plenty of smaller operations can do that—but in the ability to squeeze every possible drop of revenue from a film. With their superior global marketing machine and their ability to anticipate foreign tastes, they are increasingly dominating the market.
What does this passage mainly talk about?
选项 A、The growth of international box-office for American films.
B、The globalization of American film industry.
C、The new pattern for distribution of American films.
D、The change of marketing strategies of American films.
答案B
解析 主题题。该短文从即将举行的奥斯卡颁奖典礼引入目前美国电影对国际市场的依赖性不断增强这一主题，接下来以俄罗斯和中国市场为例，对美国电影国外票房迅速增长的原因进行了分析，同时介绍了目前美国电影的发行方式和营销策略的改变，概括起来本文的主题是美国电影产业的国际化发展趋势，因此正确答案为[B]。
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