首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Look at the statements below and the advice of four market analysts about a company’s future strategy on the opposite page.
Look at the statements below and the advice of four market analysts about a company’s future strategy on the opposite page.
admin
2017-03-27
15
问题
Look at the statements below and the advice of four market analysts about a company’s future strategy on the opposite page.
Which analyst’s advice(A, B, C or D)does each statement(1-7)refer to?
For each statement(1-7), mark one letter(A, B, C or D)on your Answer Sheet.
You will need to use some of these letters more than once.
Example:
0 It would be inadvisable for Dexter to extend its range of products at this time.
What next for Dexter?
Dexter’s new shaving cream is a hit in the UK. The company’s next challenges
are to branch out into new products and to succeed in America. Four top
analysts give their advice.
A Joe Hutchinson
For Dexter, the hardest part is yet to come. Many British companies fail in the U.S. and Dexter is, unsurprisingly, finding it tough. And what’s the sense in seeking cash for expansion into new product areas while having to support a loss-making American operation? There are more important things to do with the money, for example dealing with the company’s low profitability - a 2% return on sales. It might well be time to look at a few cost headings.
B Dan Valero
Breaking out of the shaving cream market should not be impossible for Dexter, but raising the money to launch the products is the real challenge. Dexter might seek a partner with the promotional skills needed for mass marketing, or focus on product development and franchising. They ought to consider whether they should continue to attack the American market, and, if so, they should seek a local partner. If control is a priority, the European market may be worth a look instead.
C James Sunderland
Dexter’s entrepreneurship, which has helped it get a share of a market previously dominated by two players, will be the key to further growth. The American market is particularly challenging, but a possible strategy is to target distributors to American retailers or a British-based subsidiary of an American parent. Another approach may be to form alliances with like-minded cult fashion or sports outlets and attract a slice of the US market open to trying new products.
D Melanie Laconte
Dexter intends to increase its market share, and one way of doing this is to introduce new products, perhaps aimed at women, into its existing range. However, its managers must be aware that the women’s grooming market is crowded, and that to extend here they must remain loyal to the values of their existing range while still proving attractive to the new sector. They need to take a hard look at how to generate demand; so far it’s worked well through word of mouth but the average American buyer expects a huge advertising campaign.
Increasing the margin on the current range is an area Dexter should concentrate on.
选项
答案
A
解析
转载请注明原文地址:https://kaotiyun.com/show/GpoO777K
本试题收录于:
BEC中级阅读题库BEC商务英语分类
0
BEC中级阅读
BEC商务英语
相关试题推荐
•Lookatthenotesbelow.•YouwillhearsomeoneintheProductiondepartmentofacompanyphoningacolleagueintheHumanRe
•Lookatthenotesbelow.•Youwillheartwocolleaguesdiscussingwhattoincludeintheircompany’snewsletter.N
•Lookatthenotebelow.•Youwillhearawomanphoninghercompany’slegaldepartmentaboutemploymentcontracts.Phone
•Lookatthenotebelow.•Youwillhearamancallingaboutmeetingwithsomebody.FRENCHBUSINESSTRIP:Wed2/10-10-Fri4/10Ap
•Lookatthenotebelow.•Youwillhearamantelephoningafriendaboutanadvertisement.Computerhardwarewholesalerrequires
•Youwillhearthreetelephoneconversations.•Writeoneortwowordsoranumberinthenumberedspacesontheformsbelow.•Af
•Youwillhearapresentation.ThispresentationisaboutvariouskindsofproblemsoccurringduringdoingbusinessinBrazil.•
InherjobasrecruitmentmanageratBCF,KateKidmanMs.Kidmanthinksthatinthefuture,collegesshouldprovidemore
•Therearethirtyquestionsonthisquestionpaper.•Instructionsaregivenonthetape.•YoucanwriteonthisQuestionPape
Thesatisfactionofcustomers’desirefornewproductsis______.Customerscandiscerndifferencebetween______.
随机试题
孕妇,24岁,停经24周,发现血压升高1周,血压最高145/92mmHg,查体24小时尿蛋白300mg,否认既往不良疾病史。孕妇最恰当的诊断为
患者,女,24岁,患有风湿性心脏瓣膜病,临床诊断为联合瓣膜病变,二尖瓣狭窄伴主动脉瓣关闭不全。此时患者宜
以下哪些被告人构成累犯?
下列关于热力学第二定律的说法正确的是()。
双层隧道上下层车道之间可以设置疏散楼梯,火灾时通过疏散楼梯至另一层隧道,间距一般取()m左右。
典型的债权保险利益应是()利益
下列函数是由哪些简单函数复合而成的?
Youaregoingtohostaclubreadingsession.Writeanemailofabout100wordsrecommendingabooktotheclubmembers.You
李工是某软件公司的软件设计师,每当软件开发完成均按公司规定申请软件著作权,该软件的著作权(11)________。
(1)将考生文件央下的自由表“学生”添加到数据库“学生管理”中。(2)将数据库“学生管理”中的表“宿舍”移除,使之变为自由表。(3)从数据库“学生管理”中永久性地删除数据库表“奖学金”,并将其从磁盘上删除。(4)为数据库“学生
最新回复
(
0
)