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Today, supermarkets are found in almost every large city in the world. But the first supermarket was opened only fifty years ago
Today, supermarkets are found in almost every large city in the world. But the first supermarket was opened only fifty years ago
admin
2012-08-21
12
问题
Today, supermarkets are found in almost every large city in the world. But the first supermarket was opened only fifty years ago. It was opened in New York by a man named Michael Cullen.
A supermarket is different from other types of stores in several ways. In supermarkets, goods are placed on open shelves. The customers choose what they want and take them to the check-out counter (收款台). This means that fewer employees are required than in other stores.
The way products are displaced is another difference between supermarkets and many other types of stores. For example, in supermarkets, there is usually a display of small inexpensive items just in front of the check-out counter: sweets, chocolate, magazines, cheap books and so on. Why are they there?
Most customers who go to a supermarket buy from a shopping list. They know exactly what they need to buy. They shop according to a plan. By the time he or she reaches the check-out counter, the customer is feeling pleased and relaxed because the task of shopping is finished. In this happy mood, the customer sees an attractive display of inexpensive goods that were not on her shopping list. Now he or she feels like buying something just for her own pleasure and enjoyment. Many customers buy from these displays of products near the check-out counter,and this is what the owner of the supermarket hopes they will do.
Another important fact in helping a customer choose what to buy is where a product is placed on a shelf. A product that is placed at eye level on a shelf sells much better than one which is placed on a lower or higher shelf. A product which is easy to see sells best. Manufacturers pay a higher price to have their products placed at eye level on the shelves.
The comfort and convenience of shopping center is another factor which makes them popular with customers. Large parking spaces are provided, and many supermarkets stay open until very late at night.
It is implied in the last two paragraphs that customers______.
选项
A、are aware of the values of goods put on the top shelf
B、frequently need assistance in deciding what to buy
C、usually do not do their shopping until very late at night
D、may park their cars free of charge at the shopping center
答案
D
解析
文中第五段提到A product that is placed at eye level on a shelf sells much better thanone which is placed on a lower or higher shelf,并没有明确指出customers are aware ofthe values of goods put on the top shelf,所以A不是正确答案。文中第五段第~句话An—other important fact in helping a customer choose what to buy is…的意思是:另一个帮助顾客决定买什么东西的因素是……,并不是说customers usually need assistance in deci—ding what to buy(顾客经常需要帮助来决定什么),所以B不是正确答案。文中最后一句提到and many supermarkets stay open until very late at night与第三个选项usually donot do their shopping until very late at night(顾客一般到很晚才来买东西)的意思不同,所以C不是正确答案。文章的最后一段说的是超市为顾客停车提供了方便,因此D正确。
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