首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them
Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them
admin
2014-05-14
53
问题
Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them because they have a flair for serf-promotion and because they have so much money to throw around. "It’s iniquitous,’ they say, that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don’t they stop advertising and reduce the price of their goods? After all, it’s the consumer who pays. The poor old consumer! He’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing ma chine, it is more than likely you would obtain details regarding performance, price, etc. , from an advertisement. Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway byelaws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities. We must not forget, either, that advertising makes a positive contribution to our pockets, Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daffy paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price! Another thing we mustn’t forget is small ads. Which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about anything Can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the hatch, match and dispatch column but by far the most fascinating section is the personal or agony column. No other item in a newspaper pro rides such entertaining reading or offers such a deep insight into human nature. It’s the best advertisement for advertising there is!
Which of the following is Not True?
选项
A、Advertisement makes contribution to our pockets and we may know everything.
B、We can buy what we want.
C、Good quality products don’t need to be advertised.
D、Advertisement makes our life colorful.
答案
C
解析
优质产品不需要广告。一切产品都需要广告,新产品、老产品都需要。
转载请注明原文地址:https://kaotiyun.com/show/GzTK777K
0
专业英语四级
相关试题推荐
Lawyersarelessthan1%ofAmericanadults,(1)_____theyarewell-representedingovernment.Boththepresidentandthevice-p
Lawyersarelessthan1%ofAmericanadults,(1)_____theyarewell-representedingovernment.Boththepresidentandthevice-p
Lawyersarelessthan1%ofAmericanadults,(1)_____theyarewell-representedingovernment.Boththepresidentandthevice-p
Lawyersarelessthan1%ofAmericanadults,(1)_____theyarewell-representedingovernment.Boththepresidentandthevice-p
Lawyersarelessthan1%ofAmericanadults,(1)_____theyarewell-representedingovernment.Boththepresidentandthevice-p
Lawyersarelessthan1%ofAmericanadults,(1)_____theyarewell-representedingovernment.Boththepresidentandthevice-p
Lawyersarelessthan1%ofAmericanadults,(1)_____theyarewell-representedingovernment.Boththepresidentandthevice-p
随机试题
下列选项中属于流转税的是()。
下列表述不正确的是()
业务流程再造发展起来的时间是___________。
下列关于肺泡表面活性物质的叙述中,哪一项是错误的?
川木通的来源是()
资源从不同角度可分为()。
以下不属于效率市场形式的是( )。
某企业2015年签订如下合同:(1)与会计师事务所签订年报审计合同,审计费为20万元。(2)与国外某公司签订一份受让期为五年的专利技术合同,技术转让费按此项技术生产的产品实现销售收入的2%收取,每年分别在6月和12月结算。(3)与国内甲公司签订委托定
在通常情况下,适宜采用较高负债比例的企业发展阶段是()。
Blastinjuries,causedbythesortofexplosionsthatoccurredinBostonMonday,canbesonicofthemostdifficultandcomplex
最新回复
(
0
)