首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、Consumers began to resist buying products of these ads. B、Consumers stopped their environmental movement. C、Consumers turned c
A、Consumers began to resist buying products of these ads. B、Consumers stopped their environmental movement. C、Consumers turned c
admin
2012-05-28
26
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, the first wave suffered from rough and poorly-conceived marketing efforts. Many advertisers embraced a genuine concern for the envi-
ronment. But consumers realized that some companies made false claims and exploited the movement, using such ambiguous terms as "environmentally friendly" and "green". Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly strict laws, setting definitions for terms like "ozone friendly", "biodegradable", and "recycled". According to the state’s court, "California seeks to guard against potentially inaccurate claims or ecological boost about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, during which environmental concern is part of the mainstream, too.
Questions 29 to 32 are based on the passage you have just heard.
29. What was the problem with green advertisements in early times?
30. What was the response by consumers to the early green advertisements?
31. What is said about advertisements after the first wave?
32. Which state took the lead in guarding inaccurate environmental claims?
选项
A、Consumers began to resist buying products of these ads.
B、Consumers stopped their environmental movement.
C、Consumers turned cautious of environmental appeals.
D、Consumers didn’t care about them all the time.
答案
C
解析
前三项都提到了消费者做出的反应,而[D]却说一直不关心,与其他三项明显不同,故首先排除。根据短文中提到的Consumers grew wary of environmental appeals可知,消费者对早期的绿色广告都逐渐产生了警惕性,故答案为[C]。
转载请注明原文地址:https://kaotiyun.com/show/H0E7777K
0
大学英语六级
相关试题推荐
TulipswereintroducedintoHollandbeforethe17thcenturybutitdidnottakelongfortheflowerstogainpopularityamongth
Forthousandsofyearsmenhavebeenwanderingaround—forpleasure,forprofit,ortosatisfytheircuriosity.Whentheonlymea
A、Thewomanshouldn’tloseherjob.B、Thewomanshouldn’tbefrustrated.C、Thewomanwon’tbelaidoffbythemanagement.D、The
Itiscommonlyheldthatdrinkingmoderateamountsofalcoholcanreducetheoddsofhavingadeadlyheartattack.More【B1】_____
Thehumanbraincontains10thousandmillioncellsandeachofthesemayhaveathousandconnec-tions.Suchenormousnumbersus
Onecalledherbossa"bitchfromhell"whileanotheradmitted"lyingthroughhisteeth"atinterview.BoththeBritishjob【B1】_
________theweatherforecast,itwillrainheavilylaterthismorning.
Hethoughtthepaintingwasoflittle______soheletmehaveitforonly$2.
Karaokemayneverbethesame,thankstoresearchbeingpresentedinNashvilledetailingthelatestfindingsineffortstocreat
A、Totellhimshehasmadeallarrangementsforhim.B、Tofarewelltohim.C、Togivehimthanksabouthisgoodarrangements.D、T
随机试题
男性20岁,右眼睑红肿、流泪2天,伴大量黄色脓性分泌物,结膜充血水肿明显,角膜透明、前房正常,应进一步检查
患者男,68岁。因右上尖牙残根要求拔除。患者既往患有高血压史10年,糖尿病5年。今测BP120/80mmHg,空腹血糖8.0mmol/L。应为患者选用何种麻醉药物
【背景资料】某公司拟投标某市政工程,该工程技术要求较高,而该公司在这类工程的施工中有丰富的业绩和较高声誉。招标单位提供的招标文件提供了工程量清单。在购买标书后,对报价部分采用了如下计算法,工程量直接使用清单数量,价格使用某定额站的信息价格。由于措施项目
在下列情形中,代理人应当向被代理人承担民事责任的有()。
室内消火栓手轮轮缘上应明显地铸出标示开关方向的箭头和字样,手轮直径应符合要求,如常用的SN65型手轮直径不应小于()mm。
证券价格反映了全部公开的信息,但不反映内幕信息,这样的市场称为()。
()的问世,标志着我国古代建筑技术已经发展到较高的阶段,它是我国和世界建筑史上的珍贵资料。
(2013年真题)根据我国合同法规定,以书面形式作出承诺的,承诺的生效时间是()。
假定在工程文件中有一个标准模块,其中定义了如下记录类型TypeBooksNameAsString*10TelNumAsString*20EndType要求在
硬盘属于
最新回复
(
0
)